It turns out that surveys aren’t really popular. Or people don’t like receiving yet another email. Maybe ‘Surveys are universally hated’ is a little strong but that’s our experience so far. But I can only speak to the survey that we sent out which asked ‘How important is staff training in your business?’
The answers coming back or rather the lack of answers indicate apparently not very important at all. It seems like we actually don’t believe in investing in people. Which would be very sad if it was indeed the case.
The survey was 8 questions; 3 minutes to fill. And we tried without an enticer as well as with to see if that made a difference. Our enticement was that responders, if they wanted to, would be entered into a prize draw to which £1 got added to for each completed response. The winner could then redeem the gift card against a training course.
One could draw a conclusion that charity is a better enticement than contributing to someone’s learning and development but I don’t.
Our goal was to receive double digits response rate.
We had over 9,000 email recipients (16.6% open rate, 0.73% click rate).
We received 15 responses. Yup, you read that correctly, only 15 responses.
We should have been clearer with our goal setting and asked for ‘a very high double digit response rate’!
We also tried a day of calling businesses to fill the survey on the phone, from 50 calls we had 1 hit, along with over 20% of the calls resulting in usual ‘not interested or call back later’.
We will certainly honour the prize draw and will still go ahead and publish the results of the survey in October though its not going to be statistically significant.
The survey closes at the end of this month, September, so if you’re feeling generous with your time, please do fill it out and help us get to a bigger double digit response rate.
Summing it up: A very disappointing and disheartening result even the efforts that went into it.
This article was first posted on inkscroll.com as part of blogging the rollercoaster ride of a bootstrap startup. It was going to be a rant but as I’m so disappointed with the results I’m actually at a loss for words!