Lakeland: Neat customer feedback and up-sell opportunity

//Lakeland: Neat customer feedback and up-sell opportunity

Lakeland: Neat customer feedback and up-sell opportunity

By | 2016-05-22T20:46:33+00:00 July 24th, 2013|Musings|0 Comments

I was in the Lakeland retail shop …. ‘Did you find everything you needed?‘ the checkout person asked me as I placed my items on the checkout counter.

What a great question. It’s practically the equivalent of McDonald’s original ‘Do you want fries with that?’ (which nowadays seems to be ‘Do you want to go large?’).

Why we love it: That’s instant customer feedback right there plus the opportunity to up-sell. Perhaps the customer didn’t locate a product that was stocked in the shop. In my case, I did find everything I needed as I asked a few shop assistants for help, but not everyone does so what a perfect opportunity to address that too at checkout with the more quiet shoppers.

Well done Lakeland!

Leave A Comment