We’ve been enjoying our new look for inkscroll. It took us a while to get here but thanks to our patient designer we unveiled our new logo and have overhauled our website.
Our logo was in need of a makeover as it was a little dull when it needs to be a guiding light in the hiring software space.
The design brief was:
Use the existing word(s), everything else was up for redesign. Make it fun somehow, light, smooth, different to other companies in the same space and it absolutely has to stand out in the digital world.
5 sets of concepts later (and 20+ variants)… ta da!
And we like the story behind it too, the duo colour combo. The smoothest of the characters. Taking the dot of the i and using it to signal we’re the one and only stop you need to use.
We are happy with the results so much so that we plan to print some stickers!
