The digital age has heralded in a new wave of marketing specialists, Marketing gurus! who operate within the online marketplace. That isn’t to say that print and broadcast media have become obsolete, rather that budding marketeers need to have more strings to their bow than ever before in order to succeed.
We have this handy guide to help you on the road to becoming a marketing guru equipped with the tools needed to brand build in the modern world!
What Does A Marketeer Do?
Rather than replacing traditional marketing methods, these are now used as part of an overall marketing strategy to produce content which can help with advertising, brand building, product sales, customer engagement, and more.
The responsibilities of any marketing guru include, but are not limited to:
- Managing social media channels that create active customer engagement
- Creating press releases that are published in leading industry publications
- Keeping on top of all website content including blogs, images, videos and news updates
- Communicating with external freelancers and contractors to generate a consistent brand across all mediums
- Producing marketing reports that reflect the successes and failures of each campaign
Whether you’re working as part of a team or leading a group of marketeers, you’ll need to maintain strong communication lines during any promotion, product launch or campaign to achieve a consistent voice and style.
What Skills Do I Need To Succeed in Marketing?
A successful career in marketing will be built around your creative flair, ability to organise multiple work flows, and building relationships with both third party advertisers and social media followers.
Having a thorough understanding of what your competitors are doing will help you to make the necessary adjustments to your own campaigns in order to stand out from the crowd and remain at or near the top of search engine results.
Communication is absolutely key when it comes to establishing relationships with advertising partners as well as getting the very best from your team and other colleagues.
You’ll need to constantly be on the lookout for new opportunities before your competitors take advantage of them, as well as keeping your branding relevant to the target audience and in keeping with existing trends.
What Qualifications Can Help Me Become A Marketing Guru?
Marketing can be a tough industry to crack but there are plenty of training courses and learning aids which can help you towards success without needing to spend thousands of pounds and years of your life moving through university-based education.
Your ability to create SEO friendly content will be invaluable in this role, and Courses Dojo regularly lists a number of opportunities which can help you to master this essential facet.
Web design and illustration training is always a massive plus as you’ll be able to transfer your concepts into tangible images and site layouts, something which can give you a leg up beyond the standard duties of a marketeer.
Finally, there are a number of highly beneficial communication and organisation courses which can result in better team and project management, as well as helping to build rapport with new clients and colleagues alike.
The roles of a marketing professional are diverse, as are the wages on offer depending on your skill set and experience. Take a look at the career progression route below for example of what you can expect in recompense, as well as the roles that each path of this career could lead:
Marketing junior – £16,000 – £18,000
Social media coordinator – £19,000 – £22,000
Marketing executive – £25,000 – £28,000
Marketing manager – £40,000 – £50,000
Marketing director – £70,000 – £100,000+