The Company: A very good family run cheese shop in the centre of the city of Alessandria, Italy.
The Experience: I walked to the shop front and they weren’t located there anymore. ;-(. Who moved my cheese?! On the window they had a barely legible, handwritten sign in Italian which mentioned that they had moved and stated their new address. No map!
- Draw a map, don’t forget to add the street names!
- Understate how long it is away from the original shop so potential customers aren’t put off with a long walk.
- As soon as you know when you’re going to move, advertise that fact to your existing customers – have a sign up on the door, at the cashier, use wrapping paper to advertise the new address, tell them.