Department: Marketing
Reports to: Marketing Director

Salary: £40,000 per annum.

About the Role
Are you a hands-on CRM practitioner with a proven track record in driving ecommerce sales through email marketing? 247 Blinds is looking for an experienced and dynamic CRM and Campaigns Manager to lead our CRM strategy and deliver impactful multi-channel campaigns. In this role, you’ll drive revenue growth through innovative email and SMS campaigns, manage the customer lifecycle, and collaborate with cross-functional teams to create a seamless and engaging customer experience.

Key Responsibilities

• Email Revenue Growth & Automation:
• Develop, implement, and optimise automated email flows (welcome series, abandoned cart, post-purchase, re-engagement, etc.) to maximise conversions.
• Continuously test and refine triggers, messaging, and segmentation to enhance engagement and revenue.
• CRM Strategy & Customer Lifecycle Management:
• Own and optimise the customer lifecycle, using segmentation and insights to drive repeat purchases and increase lifetime value.
• Implement loyalty and re-engagement strategies to strengthen customer relationships.
• Campaign Planning & Execution:
• Manage the 247 marketing calendar, ensuring clear communication and timely execution of activities across the business.
• Plan, execute, and refine multi-channel marketing campaigns via email (Klaviyo) and SMS (Attentive).
• Lead the creation and optimisation of promotional campaigns, product launches, and seasonal initiatives with A/B testing strategies for maximum impact.
• Performance Analysis & Optimisation:
• Monitor and analyse key CRM metrics (open rates, click-through rates, conversion rates, ROI) to generate actionable insights.
• Produce regular reports to drive continuous improvement across native platforms and GA4.
• Technology & Platform Management:
• Manage and optimise our CRM tech stack, including Klaviyo and Attentive, ensuring seamless integration with our ecommerce and CRM systems.
• Identify opportunities for enhanced automation, AI-driven personalisation, and dynamic content strategies.
• Cross-Department Collaboration:
• Work closely with ecommerce, product, customer service, and paid media teams to align marketing efforts with broader business objectives.
• Collaborate with creative and content teams to ensure consistency in messaging and branding.
• Compliance & Data Protection:
• Ensure all CRM and email marketing activities comply with GDPR and data privacy regulations.
• Maintain best practices in data hygiene, segmentation, and opt-in management to protect customer information.

What We 're Looking For

• Results-Driven: A strong focus on boosting email and SMS revenue through measurable strategies.
• Highly Analytical: Skilled at using data to inform decisions and optimise campaign performance.
• Agile & Adaptable: Thrive in a fast-paced, ambitious environment while juggling multiple priorities.
• Creative Problem Solver: Continuously seek innovative ways to enhance automation and personalisation.
• Collaborative Team Player: Excellent project management skills with the ability to work effectively with cross-functional teams.
• Detail-Oriented: Meticulous in ensuring accuracy and consistency across all campaigns and communications.
• Passionate About Digital Marketing: Stay ahead of the curve with the latest CRM, email, and SMS best practices.

Why Join 247 Blinds?
At 247 Blinds, we’re proud of our ambitious and successful marketing team. As our CRM and Campaigns Manager, you’ll be at the forefront of our efforts to deliver outstanding customer experiences and drive business growth. If you’re passionate about digital marketing and ready to make a significant impact, we want to hear from you!

What We Offer:

As well as a competitive starting salary, we provide an enhanced benefits package, including:

• Enhanced annual leave with additional leave for long service.
• KPI based rewards.
• Loyalty bonus and long service awards.
• Up to 30% discount on company products after 3 months of service.
• Employee referral scheme.
• Employee recognition schemes.
• Free On-site parking.
• Casual Dress.
• Opportunities for promotion & development.

. Employee Assistance Programme.

Job Types: Full-time, Permanent

Pay: £40,000.00 per year

Additional pay:

• Loyalty bonus

Benefits:

• Bereavement leave
• Casual dress
• Company events
• Company pension
• Employee discount
• Enhanced maternity leave
• Free parking
• Health & wellbeing programme
• On-site parking

Schedule:

• Monday to Friday
• No weekends

Work Location: In person

Reference ID: Product 3