Digital Marketing and Graphic Design Specialist - Restaurant Brands
at Eco Restaurants GroupAbout the job
About the Role
We are seeking a creative and results-driven Digital Marketer with Graphic Design experience to support multiple restaurant brands. In this role, you will develop and execute digital marketing campaigns across social media, web, and email, while also creating visually compelling materials for promotions, menus, and branding.
This position is ideal for a professional who excels in both strategy and design, ensuring brand consistency across all channels to drive engagement and sales.
Key Responsibilities
Digital Marketing & Campaign Management
- Plan and execute digital marketing campaigns to drive customer engagement and sales.
- Manage a schedule of promotional offers and seasonal campaigns across all digital channels.
- Create and oversee engaging content for social media platforms (Instagram, Facebook, TikTok, Twitter, LinkedIn).
- Develop and manage email marketing campaigns, including segmentation, content creation, A/B testing, and performance tracking.
- Optimize digital advertising efforts (Google Ads, Meta Ads) to increase brand awareness and conversions.
Graphic Design & Content Creation
- Design visually compelling digital assets, including social media graphics, web banners, and email templates.
- Create print materials such as posters, menus, and promotional leaflets.
- Capture and edit photos and videos for marketing use (if applicable).
- Ensure brand consistency across all marketing materials, adapting to each restaurant’s unique identity.
Performance Tracking & Optimization
- Monitor campaign performance using Google Analytics, Meta Business Suite, and email marketing platforms.
- Report on key metrics, analyse engagement, and suggest data-driven improvements.
- Stay updated on digital marketing trends and hospitality industry insights to refine marketing strategies.
Skills & Qualifications
- 2+ years of experience in digital marketing and graphic design (hospitality industry experience is a plus).
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or Canva.
- Experience with AI-powered content creation and automation tools (e.g., ChatGPT, Midjourney, Canva AI).
- Strong knowledge of social media management, engagement strategies, and analytics.
- Familiarity with Google Ads, Meta Ads, SEO, and email marketing platforms.
- Basic web design skills (Squarespace, HTML/CSS).
- Strong copywriting skills for social media, email marketing, and digital ads.
- Highly organized, creative, and results-oriented.
- Passion for food, hospitality, and restaurant branding is an advantage.
Why Join Us?
- Work with a variety of exciting restaurant brands.
- Career growth opportunities within a fast-expanding company.
- Employee discounts across all restaurant brands.
- Flexible working environment with hybrid work options.
- Opportunity to contribute creative ideas and shape brand identity.
How to Apply
Submit your CV and portfolio (including examples of social media content, email marketing visuals, and restaurant-related work)
Shortlisted candidates will be contacted for an interview.
Job Types: Full-time, Freelance
Pay: £32,000.00-£35,000.00 per year
Additional pay:
- Performance bonus
Benefits:
- Discounted or free food
Schedule:
- Monday to Friday
Work Location: In person
Eco Restaurants Group
Classification:
Details and stages
Reporting to: details unknown
the hiring process information will appear here if available.
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