Location: London, UK

Company: Wiley

Our mission is to unlock human potential. We welcome you for who you are, the background you bring, and we embrace individuals who get excited about learning. Bring your experiences, your perspectives, and your passion; it’s in our differences that we empower the way the world learns.

About the Role:

We are looking for a Digital Marketing Enablement Manager to lead the successful enablement, adoption, and ongoing education of digital marketing tools across the marketing organization. This role is responsible for ensuring teams have the necessary training, resources, and best practices to maximize the value of our marketing technology ecosystem.

The ideal candidate will focus on driving awareness, facilitating onboarding, and providing continuous enablement to ensure marketing teams effectively leverage tools in alignment with business objectives.

Additionally, they will establish governance frameworks to maintain consistency, compliance, and scalability across teams. This role is crucial in fostering a culture of continuous learning, responsible technology usage, and collaboration across marketing, product, and technology teams.

How you will make an impact:

• Develop and execute a comprehensive enablement strategy to drive adoption and effective use of digital marketing tools.
• Partner with marketing, product, technology, and data teams to align tool usage with business goals and ensure seamless team onboarding.
• Design and implement training programs, workshops, and self-service resources to educate teams on digital tools and best practices.
• Lead ongoing enablement efforts, ensuring teams stay up to date with new features, capabilities, and governance requirements.
• Define and track adoption and engagement metrics, using data to assess tool utilization and refine enablement strategies.
• Establish and maintain governance frameworks, ensuring responsible usage, compliance, and alignment across teams.
• Act as an advocate and thought leader for marketing technology adoption, guiding teams in maximizing their impact through proper tool utilization.

What we look for:

• Experience in digital marketing technology enablement and adoption, with a strong understanding of marketing platforms and best practices.
• Strong strategic thinking with the ability to align enablement initiatives with business objectives.
• Proven ability to drive technology adoption within large, cross-functional marketing teams.
• Exceptional communication and training skills, with experience developing enablement programs that empower users.
• Understanding of marketing operations, governance, and compliance in a digital environment.
• Ability to collaborate and influence across marketing, product, and technology teams to ensure effective tool utilization.
• Data-driven mindset, with experience measuring adoption success and optimizing enablement efforts based on insights.

About Wiley:

Wiley is a trusted leader in research and learning, our pioneering solutions and services are paving the way for knowledge seekers as they work to solve the world’s most important challenges. We are advocates of advancement, empowering knowledge-seekers to transform today’s biggest obstacles into tomorrow’s brightest opportunities.

With over 200 years of experience in publishing, we continue to evolve knowledge seekers’ steps into strides, illuminating their path forward to personal, educational, and professional success at every stage. Around the globe, we break down barriers for innovators, empowering them to advance discoveries in their fields, adapt their workforces, and shape minds.

Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual’s status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact tasupport@wiley.com for assistance.

We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates, needle movers and learning champions all while striving to support the health and well-being of all employees, for example we offer meeting-free Friday afternoons allowing more time for heads down work and professional development.

We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package. The range below represents Wiley’s good faith and reasonable estimate of the base pay for this role at the time of posting roles either in the UK, Canada or USA. It is anticipated that most qualified candidates will fall within the range, however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors, including but not limited to, geographic location, skills, and competencies. Wiley proactively displays target base pay range for UK, Canada and USA based roles.

LI-KW1

Location/Division:

London, UK

Job Requisition:

R2500174

Remote Location:

No

Time Type:

Full Time

Target Base Pay Range:

$85,500 - $122,567