Senior Digital Marketing Manager £32,500 - £37,500Monday - FridayRugby / Hybrid

Company Overview

Up Hotel Agency is a dynamic and innovative Digital Marketing & Website agency specialising in the hospitality and hotel industry. We pride ourselves on creating tailored marketing solutions that drive bookings, enhance brand visibility, and deliver exceptional ROI for our clients. Our team comprises passionate, skilled professionals who thrive in a collaborative, fast-paced environment working with a range of domestic and international Hotel and Hospitality clients.

Position Overview

We are seeking a seasoned Senior Marketing Team Member with extensive experience in Digital Marketing. Experience working with Hotels and Hospitality Marketing is a bonus. The ideal candidate will have a strong background in marketing strategy, account management, campaign execution, and analytics, combined with a proven ability to mentor and lead a small team.

Key ResponsibilitiesMarketing Strategy and Execution

• Develop and implement comprehensive digital marketing strategies tailored to the hospitality and hotel industry.
• Oversee the planning, execution, and optimisation of marketing campaigns across various channels, focused around Paid Search Ads, social media, Email Marketing.
• Ensure all marketing activities align with client objectives and brand guidelines.

Team Mentoring and Leadership

• Provide mentorship and guidance to junior and mid-level marketing team members.
• Foster a collaborative and supportive team environment, promoting professional growth and skill development.
• Help with the development of new team processes, workflows, templates and new innovative ways to work
• Host internal marketing team workshops
• Support Head of Digital with Marketing team reviews
• Collaborate with team members to find innovative solutions to challenges and problems faced by the company or Marketing department
• Lead by example, demonstrating best practices in marketing strategy and execution.

Client Management

• Serve as a key point of contact for high-profile clients, building and maintaining strong relationships.
• Understand client needs and objectives, providing strategic insights and recommendations.
• Deliver regular performance meetings, reports and analyses, demonstrating the impact of marketing initiatives.
• Share KPI’s, Goals and Tasks with the client

Performance Analysis and Reporting

• Utilise data-driven insights to assess the effectiveness of marketing campaigns.
• Identify opportunities for improvement and implement strategies to enhance campaign performance.
• Prepare detailed reports and presentations for internal and client review from Google Analytics and Looker Studio.
• Deliver ad-hoc report requests tailored to the needs of the client

Industry Expertise and Innovation

• Stay up-to-date with industry trends, emerging technologies, and best practices in hotel marketing.
• Bring innovative ideas and solutions to the team, ensuring Up Hotel Agency remains at the forefront of the industry.
• Participate in industry conferences, webinars, and networking events to enhance professional knowledge and connections.

Qualifications

• Minimum of 5 years of Digital Marketing experience, with at least 4 years managing Google Ads Campaigns.
• Proficiency in marketing tools and platforms, including PPC, SEO, social media management, and analytics software.
• Proven track record of successfully mentoring marketing team members.
• Strong understanding of marketing principles, digital marketing strategies, and campaign management.
• Excellent analytical skills, with the ability to interpret data and make data-driven decisions.
• Exceptional communication, account management and interpersonal skills.
• Creative thinker with the ability to develop innovative marketing solutions.
• A University Degree in Marketing is a bonus but real-life work experience will outweigh the qualifications

What We Offer:

• Competitive salary and benefits package.
• Opportunities for training, professional growth and development.
• A dynamic and supportive work environment.
• The chance to work with a talented team and prestigious clients in the hospitality and hotel industry.
• Pension contribution
• Annual leave - from 20 days (increase by 1 day a year after 3 years of service)
• Paid Maternity, Parental leave
• Hybrid working
• many, many Company social events (including a trip abroad - we’ve been to Naples, Budapest, Dublin and Paris over recent years)
• On-site parking
• Travel opportunities across the country, visiting diverse hotel clients and experiencing various location
• Access to Industry Conferences and Events (SEO Brighton, Hospitality conferences etc)
• Length of Service Benefits
• Personal growth & development plan
• Up2you days
• UpTraining
• UpLift Day

At Up, we take pride in creating inventive and measurable Digital Marketing Campaigns that produce tangible results, bringing pride to both our clients and team. We are seeking an individual to join our team who possesses the expertise to construct marketing campaigns from inception, deploy them across diverse platforms, oversee their execution, assess their success, and deliver comprehensive reports.

Thats what we need from you - Now here’s what you’ll get from us…

New Friends…

Team members typically view each other as both friends and colleagues, and treats are frequently circulating, though some might argue, perhaps a bit too generously!

Despite our current hybrid work setup, we strive to maintain strong connections among teams. This involves daily stand-up calls, optional ‘post-work debrief’ sessions, and monthly company highlight meetings. The ideal candidate is expected to work three days a week (Monday to Wednesday) at our Rugby office.

Good Vibes…

As a tightly bonded group, we enjoy various activities together, from lunch outings and impromptu after-work celebrations to attending gigs, organising picnics in the park with rounds of rounders or cricket, and being treated to an annual company adventure by the bosses!

Training…

Finally, our dedication to the individual development of each team member is unwavering. We are dedicated to delivering consistent training opportunities for both career and personal growth. Paired with monthly one-on-one meetings, our goal is to ensure that every employee feels valued and heard. Our authentic care reaches every individual within our workforce!

So, if the above resonates with you, don’t hesitate to submit your application now!

An up-to-date CV is all we need… if you’ve got those to hand - Send it to info@uphotel.agency.

Job Type: Full-time

Pay: £32,500.00-£37,500.00 per year

Benefits:

• Casual dress
• Company events
• Company pension
• Free parking
• On-site parking
• Work from home

Schedule:

• Monday to Friday

Application question(s):

• What areas of PPC are you most confident in? (Ie: Search, Display, Perf Max?)
• Were you solely responsible for PPC from Budget Planning to Execution?

Experience:

• PPC Campaign Management: 4 years (required)
• Google Ads: 4 years (required)

Work authorisation:

• United Kingdom (required)

Work Location: Hybrid remote in Rugby

Reference ID: DMAM