Ready to be pushed beyond what you think you’re capable of?

At Coinbase, our mission is to increase economic freedom in the world. It’s a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform — and with it, the future global financial system.

To achieve our mission, we’re seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company’s hardest problems.

Our work culture is intense and isn’t for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there’s no better place to be.

Retail Onchain is an organization within Coinbase that focuses on driving more engagement with onchain products and services from with the Coinbase app. In your role, you will help people discover onchain products and services and access them easily and safely. Retail Onchain is responsible for many important features in our product, including Retail Staking and our newly-launched DeFi Borrow product. This role will lead the UX research function for the Retail Onchain team, working in close partnership with the Design, Product, and Data teams to turn user insights into actionable ideas and impact.

What you’ll be doing

• Leading the UX Research function for our Retail Onchain team, from large foundational and generative projects to evaluative, tactical, and investigative quick wins
• Coordinate and conduct mixed-methods research, including interviews, usability testing, concept testing, surveys, and other methods as needed
• Craft research reports to clearly communicate your findings and make impactful design and product recommendations for the team
• Help stakeholders translate research insights (from you and from other researchers) into actionable ideas for experiments and A/B tests, campaigns, notifications, and upsells
• Synthesize qualitative research insights with data and analytics to increase team metrics

What we look for in you

• 5+ years of user research experience, preferably with some experience in a lead role or primary point of contact for a large product area with many stakeholders
• Experience supporting growth or engagement with mobile products/features
• Strong metrics focus, fluent in quantitative data and experimentation
• Confident team leadership and patient guidance to a range of stakeholder levels, including guiding designers and PMs through their own research
• Easily communicates complex concepts, with ability to influence strategy and decision making
• Can successfully manage project prioritization and multiple stakeholder relationships independently
• Experience with both moderated & unmoderated testing
• Experience, either personally or professionally, with onchain (web3)/DeFi products and services, including:
• Technical understanding of the constraints and limitations of onchain technologies and workflows
• Technical understanding of self-custody wallets, including MPC wallets and Coinbase Smart Contract Wallet
• Ability to explain how onchain products and services work to crypto “newbies”
• Collaborative attitude, team mentality, and humility
• A learner’s mindset, seeing feedback as a chance to grow

Nice to haves

• User of Coinbase or crypto products
• Quantitative research background/skills
• Experience mentoring more junior researchers

Position ID: GCUXR05

Pay Transparency Notice: Depending on your work location, the target annual salary for this position can range as detailed below. Full time offers from Coinbase also include target bonus + target equity + benefits (including medical, dental, vision and 401(k)).

Pay Range:

$167,280–$196,800 USD

Please be advised that each candidate may submit a maximum of four applications within any 30-day period. We encourage you to carefully evaluate how your skills and interests align with Coinbase’s roles before applying.

Depending on your location, the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here. By submitting your application, you are agreeing to our use and processing of your data as required. For US applicants only, by submitting your application you are agreeing to arbitration of disputes as outlined here.