YMCA Robin Hood Group are seeking a Group Head of Marketing to join our wonderful organisation; the Group Head of Marketing will drive the YMCA marketing strategy to ensure we promote our diverse range of programmes and services to our local communities.

Our Marketing and PR team work with each department as catalysts to enable YMCA Robin Hood to deliver programmes and opportunities that help children, young people and communities discover their potential and belong, contribute and thrive.

Our team works with creativity and care to drive specialist support across a broad marketing and communications mix, engaging and driving action from communities, funders and stakeholders.

Our team is as integral to our community impact as our frontline staff, working together to create opportunities for those we serve to build connections, discover their strengths and shape their own futures.

If you are committed to working for an organisation with the community at its core, are results-driven, with a desire to improve lives in local YMCA communities, this is where your work can make life-changing impact.

As Group Head of Marketing, you will be responsible for:

• Day-to-day leadership and management of the marketing department made up of 3 fantastic team members, ensuring that all team deliverables and objectives are met.
• The creation, design and implementation of all marketing plans, branding strategies and targeted campaigns in partnership with your key internal stakeholders.
• Data capture, reporting, analytics, and budget management across the department.
• Raising the profile of YMCA Robin Hood Group through the delivery of engaging content, across all relevant channels, and our many programmes, always ensuring internal stakeholders are continually kept informed of progress/results.
• Acting as the lead guardian of the brand and the voice of the customer, ensuring all marketing activities are cause-led whilst delivering business objectives.
• Ensure that all campaigns/projects/events are fully briefed and measurable and take ownership for the delivery of this including resource planning, reporting and budgeting.
• Driving and increasing brand awareness, support profile raising and to protect our reputation across the YMCA Robin Hood Group.

About You

With previous experience of managing a team within a Marketing function, you will bring with you a wealth of knowledge and experience to guide and steer us to achieve our marketing goals. This is a role which will give you both the opportunity to create and design your own content but also the responsibility for the team dynamic too.

An appreciation for the challenges a not-for-profit organisation might encounter will be important as you navigate our world. You will draw on all your previous experience to create engaging, targeted content using a variety of social media channels and platforms. Your exceptional communication skills and your ability to write accurate, compelling and appropriate content will help bring our mission, purpose and values to life.

This is a role where your work has purpose and your values can align with ours; outside of the Marketing function, you will be able to see the demonstrable difference your work makes to the children, young people and wider communities we serve.

Working between our space within the Malt Cross in Nottingham and the YMCA Newark & Sherwood Community & Activity Village in Newark, you will split your time between these 2 equally beautiful buildings, engaging with different stakeholders in each location. Working from home 1 day per week, you can manage your diary to ensure you are where you need to be to support your team, colleagues and any external stakeholders you may be working with.

This is a tremendous opportunity for anyone looking for more meaning and purpose to their work.

We offer a wide range of different benefits including 27 days holiday plus bank holidays, cash-back health and dental scheme and reduced childcare in our nurseries and school holiday club.

The recruitment process aims to create and maintain a safe workforce and contains robust vetting procedures. Successful applicants must complete a company application form and will be appointed subject to satisfactory references and enhanced DBS check.

To be successful in your application, you will be subject to a rigorous safer recruitment process and must adhere to a strict code of conduct regarding your behaviour at all times.

INDHP