Job Title: Digital Marketing Executive

Location: Northern Ireland

Salary: £23,809.50 - £30,000 per annum

Reports to: Marketing & Communications Manager / Director

About the Organisation

At Harley Jai Care, we believe that exceptional care starts with a compassionate heart and expert hands. Based in Northern Ireland, we are a newly registered home care provider with a fresh approach to delivering personalised, high-quality care.

Although our company is new, our foundation is built on years of expertise. Our founder is a seasoned professional with extensive experience in the healthcare sector, bringing a wealth of knowledge and a deep commitment to excellence in home care.

We are on a mission to create a dedicated team of care professionals who share our passion for making a real difference in people’s lives. If you’re looking for a rewarding career in care, join us and be part of a company that values its people as much as the clients we serve.

About the Role

The Digital Marketing Executive will be responsible for developing and executing digital marketing strategies to enhance the online presence and brand awareness of Harley Jai Care Limited. This role involves managing social media, content creation, SEO, paid advertising, and website updates to drive engagement, reach, and lead generation for our domiciliary care, complex care, and nursing services. The successful candidate will work closely with internal teams to align marketing efforts with the company’s mission and business goals.

Key Responsibilities:

1. Digital Marketing Strategy & Campaign Management:

• Develop and implement multi-channel digital marketing campaigns that align with business objectives.
• Manage and optimise social media platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, YouTube) to increase brand awareness and engagement.
• Monitor KPIs and analytics to evaluate campaign performance and identify opportunities for improvement.

2. Content Creation & Brand Awareness:

• Create and manage engaging digital content, including blog posts, infographics, email campaigns, and video content.
• Collaborate with the Digital Content Presenter and creative team to produce high-quality visual and written content.
• Ensure all content aligns with brand guidelines, company values, and healthcare industry standards.

3. SEO & Website Management:

• Optimise website content and structure to improve search engine rankings (SEO).
• Manage website updates, ensuring content remains relevant, informative, and aligned with marketing goals.
• Track and report on website traffic, conversion rates, and SEO performance.

4. Paid Advertising & Lead Generation:

• Plan and execute Google Ads, social media ads, and other PPC campaigns to generate leads.
• Manage advertising budgets effectively and track return on investment (ROI).
• Develop retargeting strategies to increase client conversions.

5. Social Media & Community Engagement:

• Develop and schedule social media content to maintain an active and engaging online presence.
• Respond to inquiries, comments, and messages in a timely and professional manner.
• Identify and collaborate with relevant influencers or partners to expand brand reach.

6. Data Analytics & Reporting:

• Track, analyse, and report performance metrics across all digital channels.
• Use insights to refine marketing strategies, enhance engagement, and improve user experience.
• Stay up to date with industry trends, emerging digital marketing tools, and best practices.

About the Applicant

Essential Criteria:

• Qualifications:
• Degree in Marketing, Digital Media, Communications, or a related field.
• Experience:
• Proven experience in digital marketing, social media management, or content marketing.
• Experience in managing SEO, PPC, and email marketing campaigns.
• Strong knowledge of Google Analytics, Google Ads, Facebook Ads Manager, and social media tools.
• Skills & Competencies:
• Excellent written and verbal communication skills.
• Strong content creation skills for web, social media, and email campaigns.
• Knowledge of graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
• Ability to interpret data analytics and marketing insights.
• Strong organisational skills and ability to manage multiple projects simultaneously.
• A proactive, creative, and results-driven mindset.

Desirable Criteria:

• Experience working in the healthcare or social care sector.
• Knowledge of compliance and data protection in digital marketing.
• Experience with WordPress, CRM systems, or email automation tools.
• Understanding of influencer marketing and partnerships.

Why Join Harley Jai Care?

We are passionate about using digital marketing to enhance our reach and impact in the healthcare sector. As a Digital Marketing Executive , you will have the opportunity to apply your creativity, analytical skills, and strategic thinking in a fast-growing healthcare organisation. Here’s why you should consider joining us:

• Exciting Career Growth: Be part of a rapidly expanding healthcare provider with opportunities for career progression and skill development.
• Creative & Strategic Role: Work on innovative marketing campaigns that drive engagement and brand awareness.
• Supportive & Collaborative Environment: Join a team of professionals dedicated to making a difference through effective digital strategies.
• Diverse Marketing Exposure: Gain hands-on experience in SEO, content marketing, social media management, PPC, and analytics.
• Competitive Salary & Benefits: Enjoy a competitive salary package with performance-based incentives.
• Work-Life Balance: We value flexibility and offer a balanced work environment that supports your professional and personal commitments.
• Impactful Work: Contribute to a meaningful cause by raising awareness of domiciliary care, complex care, and nursing services , ensuring individuals receive the support they need.

Job Types: Full-time, Permanent

Pay: £23,809.50-£30,000.00 per year

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Northern Ireland: reliably commute or plan to relocate before starting work (preferred)

Education:

• Diploma of Higher Education (preferred)

Experience:

• Digital marketing: 1 year (required)

Work authorisation:

• United Kingdom (required)

Location:

• Northern Ireland (preferred)

Work Location: In person

Application deadline: 28/03/2025
Reference ID: HJC/DME/07032025