Basic Infomation

Department:

Alibaba Group

Degree:

Bachelor

Work Experience:

4 year

Position Summary: We are seeking an experienced and dynamic European Brand Marketing Communications Manager to join our team. This key role will focus on localizing brand strategies and driving effective communication for our brand across European markets, including the UK, France, Germany, Italy, Spain, and the Netherlands. Key Responsibilities: 1. Brand Strategy Localization: - Develop and localize brand marketing communication strategies based on business goals, market opportunities in Europe, competitive landscape, target audience needs, and media landscape. Enhance brand awareness and reputation across European regions. 2. Communication Channel Development: - Build an efficient communication matrix to reach local SMEs, including but not limited to social media, influencer partnerships, co-marketing, and offline events. - Stay updated on the latest communication trends and channels, employing advanced communication strategies. 3. Content Creation and Planning: - Understand popular content formats in local markets, tapping into trending topics to create engaging and creative brand communication content that enhances communication efficiency with target audiences. 4. Event Planning and Execution: - Design and organize online and offline brand marketing events in Europe, such as product launches, brand experience events, and online promotions. - Plan and execute viral activations and PR stunts that generate buzz and influence.

Position Requirement

Qualifications: 1. Educational Background: - Bachelor’s degree or higher in Marketing, Communications, Advertising, or related fields is preferred. 2. Language Proficiency: - Fluent in English with strong listening, speaking, reading, and writing skills. Proficiency in at least one other major European language (e.g., French, German, Spanish) is a plus. 3. Work Experience: - Over 7 years of local living experience in the European market with a deep understanding of European cultural habits. - 4 to 7 years of relevant experience in brand marketing communications. 4. Skill Set: - Familiarity with the operational rules and marketing techniques of major European social media platforms. - Excellent copywriting and creative planning skills. - Proficient in data analysis tools (e.g., Excel, Google Analytics) to effectively analyze market data. 5. Other Requirements: - Strong cross-cultural communication skills. - Good team spirit and communication coordination ability, proactive work attitude, strong sense of responsibility, and adaptability to high-pressure workloads and travel. Why Join Us? 1. Work with one of the world’s most advanced e-commerce companies, featuring cutting-edge digital and AI capabilities. 2. Great growth potential: Rapid investment and expansion in the European market provide ample opportunities for scope expansion and horizontal functional growth. 3. No limits on position: If you have innovative market ideas, abundant resources will be available to support your initiatives. 4. Diverse and global team environment: Collaborate with top-tier international talent in a culture of transparency and openness, free from office politics.