WHAT WILL THIS ROLE INVOLVE?

As CRM Executive, you will liaise with key stakeholders across the business to ensure our customers receive relevant, timely and inspiring communications from the brand aimed at driving repeat purchase and long-term loyalty with support & training from the Senior CRM Manager. You will drive the development and implementation of our email strategy across broadcast and automation campaigns to drive sales and engagement with both businesses and consumers.

Role of Department:

The marketing team is responsible for delivering POS and marketing communications in store, advertising, PR and social media activity, creative development, own label packaging, CRM, leaflets & publications, events and other activities to help drive sales both instore and online, engage customers and support the awareness and development of the Ryman brand.

• WHAT WILL YOU BE RESPONSIBLE FOR?
• Design and implement weekly emails including creating compelling copy, subject lines and design templates and briefing the design studio along with building the emails in our email & customer data platform, Ometria.
• Manage the full sign off process for all emails, including Trading sign off, building strong relationships with Trading Managers and Online Merchandisers.
• Manage the email marketing calendar, working with the Senior CRM Manager and the necessary stakeholders to ensure that emails align with the overall customer plan.
• With support from the Senior CRM Manager, develop and bring to life the lifecycle/automation campaigns from welcome journeys to post purchase and retention primarily across email, but working with the wider digital team to incorporate other channels into the flows.
• Execute and deliver the segmentation of customer data which will in turn lead to more tailored marketing communications focused on increasing frequency of purchase.
• Create a culture of test & learn in the team to drive innovation and utilise the full functionality of our customer data platform.
• Create inspiring customer communications, with a consistent tone of voice, look and feel, which supports our brand objectives.
• Ensure prompt, accurate and error free communications to our customers, helping to build loyalty and minimise unsubscribes.
• Be responsible for the analysis of all email campaigns, providing detailed reporting across all key KPIs and sharing best practice and recommendations to improve email performance across the business.
• Increase the email subscriber base testing new sign up mechanics with the marketing and online trading teams.
• Build strong relationships with teams across the business through credible, fact based discussions, which seek to fulfil overall business objectives.
• Support the Senior CRM Manager on delivery of the wider customer segmentation and VIP / loyalty offering set to launch late this year/early next year

WHAT WOULD WE LIKE TO SEE IN YOU?

• Experience in an email or campaign role, with a minimum of 2 years’ experience, ideally to include lifecycle campaigns and with good knowledge of industry best practice and building segmentation
• A strong creative executer, with excellent copywriting skills and the capability to create compelling customer communications
• Commercially astute, balancing trade driving needs with customer relationships and brand/communication stories
• A dynamic, passionate self-starter who can prioritise their own workload and take full accountability for all aspects of their role
• Excellent prioritisation skills with the ability to manage multiple projects concurrently
• A team player with a can-do attitude who is willing to go the extra mile to ensure work is completed on time and to the highest standards
• An analytical mind, able to interpret data to help drive decisions and engage across the business
• A confident communicator, who can clearly articulate credible opinions based on facts and challenge key stakeholders, appropriately, at all levels
• The ability to be flexible and work to support the needs of the business including occasional weekend / out of hours working
• The ability to travel to offsite meetings and events
• Experience working in retail eCommerce is preferred
• Experience working with the Ometria email platform and Magento 2 would be an advantage
• Knowledge of Photoshop and basic HTML would be an advantage
• Experience working on direct mail and loyalty schemes would be an advantage

WHAT WILL WE OFFER YOU?

• A passionate, dynamic team where your growth, ideas, and impact matter.
• A competitive pay package.
• Company pension scheme with the option to enhance.
• Generous holiday allowance including an extra wellbeing day that gives you time to recharge.
• Training programme to help you excel in your role.
• Opportunities through our apprenticeship programs to keep building on your skills.
• Access to mental health first aiders, wellness sessions, and support groups.
• Exclusive discounts across all of our brands and through our benefits hub.
• Cycle2Work scheme.
• Long service and recognition awards.
• Colleague referral scheme.
• Company and team social events.
• Free on-site parking.
• Subsidised canteen.

WHO ARE WE?

Founded by Henry J Ryman in 1893, Ryman has been the go-to destination for stationery, office supplies, printing, technology, and moref or over 130 years. We are part of the Theo Paphitis Retail Group, which also includes Robert Dyas, Boux Avenue, and London Graphic Centre. From our very first store on Great Portland Street, we have grown to over 200 locations and a thriving website and app offering quality products and exceptional service. We believe in supporting our colleagues and equipping them with the tools and knowledge they need to grow, thrive, and have fun whilst doing it.

At Ryman, all of our teams from our stores to our warehouse and Retail Support Centre are passionate about retail. We put our customers first and have a common goal to keep them at the heart of everything we do. We are energetic and enthusiastic, delivering results through resilience, innovation, and adaptability. If you are a team player who’s ready to make an impact, this could be the perfect role for you.

PLEASE NOTE THIS JOB DESCRIPTION IS NOT EXHAUSTIVE AND YOU MAY BE REQUIRED TO CARRY OUT OTHER DUTIES AS AND WHEN REQUIRED.

Job Types: Full-time, Permanent

Pay: £29,000.00-£31,000.00 per year

Benefits:

• Canteen
• Company events
• Company pension
• Cycle to work scheme
• Employee discount
• Gym membership
• On-site parking
• Referral programme

Schedule:

• Day shift
• Monday to Friday

Work Location: In person