About Videosoft Global:

We have multiple openings at our global technology company, specializing in advanced video and data compression and transmission solutions. Operating within the autonomous systems and video streaming markets, our cutting-edge solutions are used in Military, Surveillance, Oil and Gas, Drones and IOT sectors.

Role Overview:

We are looking for experienced Product Marketing Managers to help take our business to the next level by developing product-specific go-to-market strategies, messaging and collateral that clearly communicates the value of our video streaming solutions to the market.

Our solutions provide real-time, reliable video streaming in bandwidth-constrained environments, supporting industries such as defense, UAVs, aviation, energy, and remote applications.

This role will help bridge the gap between technical product development and the marketplace, ensuring that our solutions are well-positioned, clearly understood by customers and placed directly in front of our target audience.

As one of our first dedicated Product Marketing Managers, you will have the ability to translate our technical innovation into clear, market-ready messaging, ensuring customers understand our product’s capabilities, unique advantages, and use cases. Our product set is heavily centred on video compression and transmission software, so the role requires someone who thrives on detail and is up for the challenge of articulating complex concepts effectively

You will work closely with engineering, sales, and leadership teams to position our solutions effectively and create compelling content that resonates with technical and operational end-users.

You will also collaborate with our Partner Marketing Manager to support lead generation activities, ensuring that all marketing efforts align to drive engagement, educate the market, and generate high-quality leads that feed into our broader commercial strategy.

The ideal candidate:

✔ Industry Expertise:

• Previous background of technical product marketing within at least one of the following sectors: Defense, UAV and Aviation, Energy, Video Management Systems, Satellite Communications.

• Strong skillset of Product Marketing & Technical Writing within video, networking or communications product areas.

• Experience creating B2B marketing materials for technical products.

• Digital content distribution.

• Ability to convert complex technical concepts into clear, compelling content that converts.

• Track record of creating whitepapers, solution briefs, product catalogues, technical resource docs, FAQ’s, external education guides and sales materials.

• Lead Generation & partner collaboration.

• Experience working alongside inhouse marketing teams to create high-impact campaigns.

• Ability to develop targeted content that supports lead generation and demand creation.

• Experienced in product marketing, value proposition development.

• Experience in attending market events and trade shows to engage with customers and partners

✔ Go-to-Market & Sales Enablement:

• Experience launching B2B technology products and developing targeted go-to-market strategies.

• Strong ability to craft customer personas, pain points, and competitive positioning.

• Competitor analysis and market evaluation

• Act as the voice of the customer, leveraging market research, customer feedback, and data insights to inform product positioning and messaging.

✔ Communication & Stakeholder Management:

• Excellent communication and collaboration skills.

• Confident working with highly technical teams to extract key product insights and customer benefits.

• Work closely with product managers to align goals, bridging product and commercial performance. Establish a feedback loop to track market performance against KPIs.

Other Considerations:

• Candidates should provide examples of technical marketing content they have created.
• The ability to communicate complex technical details in a way that resonates with customers is essential.
• Must be comfortable working in a fast-paced, highly technical environment.
• Be confident and take ownership of your area.
• Work independently with high level of initiative
• You will excel in writing about technology
• Potential to be able to attend national and international trade events occasionally

What 's in it for you:
This is a real opportunity to join a highly performing multi-national team at a pivotal time in the company growth and to become a real part of its future and success. We are looking for committed individuals with experience, inspiration and ideas to help drive the business forward.

• 100% remote based role.

• Competitive salary and benefits package, based on your skills and experience.

• 25 days annual leave plus public holidays.

• Company pension scheme

• Annual bonus and incentive schemes

• Option for national and international travel to meet customers, partners and attend events

Job Type: Full-time

Pay: £40,000.00-£60,000.00 per year

Benefits:

• Company pension
• Work from home

Schedule:

• Monday to Friday

Work Location: Remote

Application deadline: 28/03/2025