Digital Marketing Manager
at Platinum Care SolutionsAbout the job
Summary of Position
This is a hands-on role offering an exciting opportunity to make a meaningful impact while working autonomously as the organization’s marketing specialist.
Reporting to the Managing Director, you’ll be responsible for developing and implementing comprehensive marketing strategies across our five offices, enhancing our brand presence, and driving client acquisition through both digital and traditional channels.
The role will span across three core objectives:
Enhancing digital brand presence across our website and social media channels.
Generating enquiries to support business growth across all offices
Creating and delivering traditional marketing campaigns
Responsibilities
Marketing Strategy & Execution
Lead marketing strategy development aligned with our commercial objectives
Manage multi-channel campaigns and budgets across all offices
Drive enquiries and conversion optimization
Monitor, report on performance metrics and make recommendations to improve them
Digital & Brand Management
Optimize website (WordPress) and deliver social media presence
Manage SEO, paid campaigns, and content creation
Maintain consistent brand messaging across all channels
Coordinate with external agencies and internal stakeholders
Community & PR
Coordinate events and advertising initiatives
Oversea press relations and content distribution
Convert community engagement into business opportunities
Performance Reporting
Track, analyse and improve KPIs including:
Enquiries and conversion metrics
Digital performance and engagement
Market intelligence and competitor analysis
Deliver executive dashboard and office-specific reports
Please note: this list is not exhaustive but gives a general indication of work undertaken which may vary in detail in the light of changing demands and priorities.
Personal Specification
Passionate about healthcare and community
Strong commercial acumen and growth mindset
Results driven problem solver
Positive communicator
Proficient time manager and organiser
Confident and professional
Detail orientated project manager
High-energy, initiative-taker as well as collaborative team player
Enthusiastic and passionate about the care sector
Kind and compassionate
Demonstrates respect and dignity to all.
Motivated, Committed and Loyal
Results focused parallel with excellent customer relationship management
Creative, outgoing and confident
Competency
Marketing Qualifications, Degree or other relevant qualification.
Health Sector Knowledge - Desirable
Digital Marketing Expertise (SEO, Social Media, Analytics)
Demonstrative Marketing experience
WordPress CMS and social media platforms
Analytics tools and data visualization
Content creation and copywriting
Budget management
Attention to detail and good organisational skills.
Proven design and creative skills
Excellent written and verbal communication with strong Interpersonal skills.
Performs and thrives under pressure with deadlines.
Displays initiative and work with minimal supervision
Proven administrative skills and computer literacy. Must be competent with Office 365 Suite.
Able to research and understand the market’s requirements.
INDPR
Job Type: Part-time
Pay: £20,000.00-£23,000.00 per year
Benefits:
- Company events
- Company pension
- Referral programme
- Store discount
- Work from home
Schedule:
- Monday to Friday
Work Location: In person
Platinum Care Solutions
Classification:
Details and stages
Reporting to: details unknown
the hiring process information will appear here if available.
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