Digital Marketing Apprentice

at APPRENTIFY GROUP
About the job
ONSITEStoke-on-Trent, Staffordshire, EnglandFull-Time ~ Apprenticeship
Open to new applications

Opportunity information

Salary £15000 per year
Duration 15 months
Advert closing date 04/04/2025

Description

We’re looking for a motivated and detail-oriented individual with a genuine interest in digital marketing and a desire to learn about PPC (Pay-Per-Click) and SEO (Search Engine Optimisation) campaign management.

What a typical week looks like

In this role, you’ll play a key part in supporting our account managers, helping them deliver effective campaigns that drive success for our independent dealers. Your contributions will help clients boost their visibility, increase sales, and grow their businesses.

As part of this role, you’ll assist account managers in setting up and managing PPC and SEO campaigns, helping to implement strategies that align with client goals. You’ll be involved in tasks like keyword research, suggesting ad copy, and making on-page SEO optimisations to improve campaign performance. Monitoring campaign results will be a key part of your role, as you track progress, identify trends, and compile performance reports that help clients and account managers understand the impact of the campaigns. You’ll also communicate directly with clients via phone or email, ensuring they’re updated on progress, answering their questions, and providing additional support where needed. Collaboration with the wider digital marketing team will be part of your everyday work, allowing you to contribute ideas and learn from experienced colleagues.

Entry requirements

About you

  • Demonstrate a passion for all things digital
  • Excellent written & verbal communication
  • Able to work independently as well as being a team player
  • Flexible approach to work, with an ability to multitask
  • Have a positive ‘can do’ attitude

What will help you succeed in this role

  • Strong attention to detail
  • Confident in making decisions
  • Data driven & analytical
  • Knowledge of the automotive industry (beneficial)

Training to be provided

Marketing has become fundamental to the success of any modern business. Having an efficient and knowledgeable team is a must. Still, employers are beginning to realise they don’t have to recruit from the top to bring this expertise into their business. There is plenty of hungry talent eager to prove their worth at an apprenticeship level. That’s why we’ve created our Level 3 Multi-channel Marketing apprenticeship. We allow young talent to grow and fast-rising businesses the chance to futureproof their organisation.

Apprentify’s Digital Marketing apprenticeships are designed to bring up-and-coming talent through the ranks of an organisation. Our programmes offer cost-effective solutions to employers while also giving apprentices industry experience. For example, our Level 3 Multi-channel Marketing apprenticeship equates to an A-Level qualification, with the added benefit of on-the-job experience and sector knowledge.

Multi-channel marketers will define, design, build and implement campaigns across a variety of platforms to drive customer engagement and retention. In addition, they will be responsible for parts of the campaign within their area of responsibility. As part of the Marketing team, they will contribute to the implementation of the Marketing strategy and plans and will have responsibility for elements of the overall marketing plan.

They will be the first point of contact for day-to-day activities in the marketing team and will be responsible for allocating higher levels of work to the management team. This role will work on their own and in a range of team settings. They work within agreed budgets and available resources. Multi-channel marketers work without high levels of supervision, usually reporting to senior stakeholders. They may occasionally be responsible for decision making on smaller areas of campaigns, but more often will support or influence the decisions of others.

The Multi-channel Apprenticeship programme covers:

  • Branding
  • Content Marketing
  • Marketing Communications
  • Campaign Management
  • Adobe Creative Cloud

Key learning outcomes from the Multi-Channel Marketing Apprenticeship include:

  • Utilising design software to create high quality media assets
  • Mastering technical marketing software including CMS and analytics platforms
  • Understanding customer types in detail to maximise marketing ROI
  • Effectively interpreting marketing briefs to delight clients

Things to consider

Why work for Click Dealer?
Click Dealer has been operating for over 20 years – originally founded by Gerry, who remains with the business as our Chief Visionary Officer. We provide a range of SaaS (Software as a Service) solutions to independent used car & van dealerships – including websites, dealer management system, and digital marketing solutions. We’ve won multiple awards and have a strong reputation in our industry.

It’s important that all our team members (or ‘Clickers’ as we affectionately call our employees) feel part of our Click family – we want you to feel welcome here.

Everyone is a part of something extraordinary
Here, we have a culture, team, and atmosphere in which every Clicker’s work is valued and important

Your work is always appreciated and recognised
We can never give enough praise or recognition to our Clickers. Whether that’s through treating them to lunch or giving them a shout out in Microsoft teams.

You can lean on and trust us
All of our Clickers massively respect and appreciate one another, making the Click Dealer environment one that brings a great sense of belonging. Here you can lean on and trust your co-workers to work with you.

You’re constantly encouraged
We’re always encouraging and helping our Clickers to do better and continuously learn. We provide clear pathways for career progression, with access to support and training to help get you there.

Everyone is treated fairly

We know that you have a life outside of work with your own needs and desires - we put real value on inclusivity and people’s wellbeing. You can expect:

✔ Flexible working environment – whether you prefer being in our office or would rather work predominantly at home, we can support flexible working arrangements.
✔ 25 days holiday plus bank holidays, increasing with service level. We encourage our team to book their holidays and take a break!
✔ Medical plan, including an Employee Assistance Programme. Our plan offers a range of services, including: a virtual GP service, 24/7 help line, and help with optical & dental costs.
✔ Training & Development – we want to support our Clickers with growth and upskilling. If there’s an opportunity you’re interested in, we are all ears!

Skills required

Array

Future prospects

Stoke-on-Trent, Staffordshire, England, ST4 2RW

AG

APPRENTIFY GROUP

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