Marketing Manager - United Kingdom

February 2025

Why HazardCo exists:

We want HazardCo to be the must-have health and safety system that builders use every day. Our primary purpose is to keep the person at the point of danger or harm safe. We aim to shake up and transform the health and safety industry by developing clever and innovative digital solutions that make health and safety easy and simple.

The focus of this role:

This role is focused on expanding HazardCo into the UK - A completely new market. You will be responsible for growing brand awareness and generating high-quality leads for the sales team to convert.

Reporting to the BDM, you will be responsible for developing an effective marketing strategy while also managing its execution to a high standard. The role requires strong prioritization skills, the ability to manage multiple projects simultaneously, and a proactive approach to delivering results.

What you 'll do:

• Build the HazardCo brand in the UK within the SME builder market.
• Develop and implement marketing strategies to support growth in the UK market and hit lead targets.
• Work autonomously to develop and execute marketing initiatives across digital and non-digital channels.
• Build relationships with industry partners and merchants to create joint marketing opportunities.
• Manage and coordinate events to enhance brand awareness and lead generation.
• Create and oversee content production for various channels, including social media, sales enablement, and lead generation.
• Support the CMO in managing our digital marketing performance agency–driving them to hit targets, writing ad copy, and liaising with designers to create artwork.
• Develop and execute lead nurturing plans, such as creating sales enablement content, webinars, educational material, and setting up marketing automation using ActiveCampaign and Intercom.
• Complete basic design tasks and work with a designer when needed.
• Drive customer advocacy by sharing and promoting customer success stories.
• Liaise and collaborate with our marketing support agencies and other vendor partners as required, ensuring they meet timeframes and delivery deadlines.
• Analyze the results of marketing activities and campaigns, making adjustments where needed to improve return on investment.
• Work with the wider marketing team to localize content for the UK, ensuring brand consistency and efficiency.
• Become familiar with and adhere to HazardCo’s company policies, procedures, and guidelines as detailed on the Staff Intranet: .
• Work with other departments to meet business critical needs such as managing orders, answering phones and speaking to customers.
• Attend events nationally to both build brand awareness and create new leads

Where you 'll fit in

Based In Gatwick

Team Marketing

Manager BDM

Direct Reports N/A

Delegation

As per Delegated Authority Matrix

What success looks like:

• We see continuous improvement in our key marketing KPIs and regularly hit targets (brand searches from UK builders and high-quality MQLs).
• We stay up to date with digital practices, analytics, and marketing best practices.
• We deliver physical and digital products that our customers and users understand and truly value.
• Our external communications resonate with, inform, and provide real value to our customer base.

What you 'll bring:

• Experience working autonomously in a sole marketing position
• Experience as a generalist, with the ability to work autonomously to identify opportunities, develop a plan, gain buy-in, execute, and report on results.
• Experience working with sales and marketing platforms such as ActiveCampaign, Canva, Intercom, Salesforce, and Google Analytics.
• Basic design skills and, more importantly, a strong eye for what looks good.
• Copywriting skills, including writing articles, press releases, and eDMs.
• Event management experience.
• Experience managing social media platforms and scheduling systems such as Hootsuite.
• Self-motivation and the ability to work independently.
• Excellent analytical, written, and verbal communication skills.
• Confidence to interact, the ability to listen, and strong relationship-building skills across teams.
• A solid understanding of marketing principles.
• A willingness to continuously improve–both personally and within the business.
• Energy, initiative, creativity, resilience, and a sense of urgency.
• A focus on success and a proactive approach to driving the business forward.

What we value

Qualifications

• Content marketing
• PPC Campaign Management
• B2B marketing
• Field marketing
• Marketing management
• SIA
• Personal Licence
• Google Ads Certification
• Food Hygiene Certificate
• Google Ads Search Certification

Job Type: Full-time

Pay: £45,000.00-£50,000.00 per year

Benefits:

• Company pension
• Work from home

Schedule:

• Monday to Friday

Work authorisation:

• United Kingdom (preferred)

Location:

• Gatwick Airport RH6 0PA (preferred)

Work Location: Hybrid remote in Gatwick Airport RH6 0PA

Application deadline: 19/03/2025
Reference ID: Looking for experience in Lead Gen, SaaS & Tect
Expected start date: 01/05/2025