About Carmoola

Carmoola is a disruptive fintech car finance lender, reshaping the industry with innovative and seamless solutions that deliver “wow” to our customers. Backed by £100M+ in funding, we’re on a mission to make car finance not just easy but (dare we say) fun.

Your role in our mission

In the sea of online businesses, visibility is vital. As our dedicated Head of SEO & Content Production, your role will be pivotal in enhancing Carmoola’s digital footprint. This should focus on not only driving organic growth, but also ensuring that we appear at relevant moments throughout a customer’s journey, delivering highly engaging and informative content across a broad spectrum of touch points.

Requirements

The role

You’ll be the owner for all things SEO at Carmoola, responsible for growing organic traffic to our website. You will have a proven track record of building SEO strategies from the ground-up, with experience across all of the core elements, from technical best practice, developing targeted content and keyword strategies, through to digital PR campaigns and link building strategies.

Beyond traditional SEO strategy you’ll have extensive experience of building awareness and driving traffic through high-quality video content creation and promotion across YouTube, as well as having a keen eye on how the world of search is rapidly evolving to include AI search.

While you will predominantly work solo, you will have the flexibility to collaborate with an established network of freelancers and agency partners as required, especially in areas like technical SEO and developing high-quality expert-led content, to ensure Carmoola’s SEO strategy is comprehensive and impactful.

Responsibilities

In this role, you will:

• Design and implement robust SEO strategies that deliver increased organic visibility and traffic growth.
• Oversee all areas of SEO, including on-page, off-page, and technical aspects.
• Utilise tools such as SERanking, Hubspot, Screaming Frog and Google Search Console to track, analyse, and optimize our digital presence.
• Collaborate with the Head of PR on link building strategies, and independently manage non-PR backlinks.
• Create high quality video content to help broaden our visibility and establish Carmoola as a go-to destination for engaging and informative car buying content across YouTube.
• Lead the business in evolving our content strategy for AI search and establish accurate tracking of our visibility across key channels.
• Regular research of the competitive landscape and trends within our industry to drive internal insights and new opportunities.
• Produce regular reports showcasing performance metrics like rank, impressions, and clicks for our top target keywords and core pages.
• Maintain expertise and leadership on algorithm changes and SEO changes.

Need to haves

• Proven experience in SEO, showcasing successful strategies and results in a high growth scale up environment
• A strong content leader, with hands-on experience in end-end video content production, feedback loops and continuous optimisation.
• Proficiency in tools such as SERanking, Hubspot, Screaming Frog, and Google Search Console.
• Comprehensive understanding of the entire SEO landscape including on-page, off-page, and technical SEO.
• Strong analytical skills, with the ability to derive insights from data and adjust strategies accordingly.

Personality

• Autonomous and driven, with the ability to manage projects solo, yet collaboratively when needed.
• Equal parts hands-on and strategic.
• Analytical thinker, focused on data-driven results.
• Adaptable and proactive in keeping up with the ever-changing world of SEO, particularly the future of AI search.
• Excellent communication skills, both written and verbal.
• Growth mindset, proactively investing in themselves to improve and develop their skills and taking steps to stay on top of the latest trends in leading digital businesses.

Benefits

What’s in for you

• Competitive salary range of £80k - £100k (+ options).
• Opportunity to play a foundational role in a thriving fintech start-up.
• Dynamic and vibrant working environment in our Primrose Hill office.
• Flexibility to shape and own the SEO domain at Carmoola.

Join Carmoola in reshaping the world of car finance with your unique design skills. Don’t worry if you don’t meet all 100% of the role requirements. We welcome individuals who are hungry to learn and comfortable with taking on new challenges. We celebrate diversity and encourage individuals from all backgrounds to apply. Carmoola is driving change in car finance – come be a part of it!