Purpose

The main purpose of the role is to own the technical health, SEO strategy, and site performance of www.alicecaroline.com | www.alicecarolinetrade.com to ensure our websites drive organic traffic and run smoothly.

Responsibilities:

1. SEO Strategy & Execution

• Implement technical SEO fixes: site speed, schema markup.
• Develop and implement the SEO strategy across the website to be agreed with Head of Sales & Marketing.
• Conduct regular keyword research, competitor analysis, and content gap assessments using SEMRush, Ahrefs, or similar.
• Liaise with Website Content Manager for optimizing on-page SEO (meta descriptions, title tags, image alt tags, header structures, internal linking).
• Develop and manage SEO content calendars in collaboration with content creators.
• Plan and implement schema markup and structured data for product listings and blog content.

2. Technical SEO & Site Health

• Run regular technical SEO audits (SEMRush, Google Search Console) and fix issues (crawl errors, broken links, redirects).
• Monitor and improve site speed (Google PageSpeed Insights, GTmetrix), implementing fixes like image optimization, lazy loading, minifying CSS/JS.
• Ensure mobile-first indexing and mobile site performance.
• Manage canonical tags, duplicate content issues, and URL structures.

3. Website Operations & Troubleshooting

• Conduct routine site health checks: test functionality, page errors, site downtime.
• Resolve technical issues: broken forms, slow-loading pages, product display errors.
• Liaise with developers or third-party tech support for complex issues or upgrades.
• Oversee plugin and software updates on WooCommerce.

4. Reporting & Analysis

• Monitor SEO performance: keyword rankings, traffic, impressions, CTRs.
• Track and report on organic performance KPIs monthly to Head of Sales & Marketing.
• Use insights to make data-driven recommendations for improvements.

5. Collaboration

• Work with the Website Content & UX Lead to ensure content and product pages are SEO-friendly.
• Support developers with SEO insights on site architecture.
• Collaborate on landing pages, ensuring SEO best practices are applied.

Person criteria: Qualifications and experience required:

Essential:

• 3+ years’ experience in technical SEO for e-commerce websites.
• Proven track record of delivering SEO growth for online stores (preferably with 1,000+ SKUs).
• Advanced knowledge of SEO tools (SEMRush, Ahrefs, Google Search Console).
• Familiarity with site speed optimization and tools (Google PageSpeed Insights, GTmetrix).
• Comfortable with basic coding: HTML, CSS, JS.
• Experience with schema markup and structured data.
• Strong understanding of e-commerce platforms (WooCommerce).
• Analytical and data-driven mindset.
• Ability to troubleshoot technical issues calmly and effectively.
• Great attention to detail and problem-solving skills.
• Collaborative attitude: you’ll be the go-to person for anything SEO and technical, but need to work closely with content and design team.
• Clear communicator: able to explain technical concepts to non-technical stakeholders.

Desirable:

• Experience working on websites with international SEO requirements.
• Familiarity with security best practices (SSL, data protection).
• Google Analytics 4 (GA4) and conversion tracking experience.
• Worked within luxury goods, home decor, craft, or textile industries.

The shape of the role

• 20 - 24 work hours per week, over two or three weekdays.
• We operate a flexitime system in order to help staff achieve a good work-life balance.
• The work schedule will be decided in negotiation with the post-holder and the Head of Sales & Marketing.
• This role can be worked remotely, however a minimum of one day per month will need to be on site, which is at GL20 7PP. Alternatively the role could be 50/50 hybrid or all on-site.

Pay and Benefits

• £16.41 per hour (£31,999) equivalent full-time salary per annum).
• 25 days’ Annual Leave per annum plus UK bank holidays, pro rata to hours worked. There is a reasonable limit to how much leave that can be taken during school holidays.
• Auto-enrolment pension scheme with employer contributions.
• Flexitime system.
• Beautiful rural Cotswolds location.
• Car parking on site.
• Staff discount.

Company Overview

Our mission is to get more people to love sewing, because we believe in joy in the making!

We are an on-line retailer of fabrics, mainly to quilters, crafters and dressmakers. We sell a huge range of Liberty cottons, pre-cut fabrics, sewing kits and patterns. We have recently also branched out into on-line sewing tutorials and are building a strong community of sewing fans. In addition, we make and sell Liberty fabric lifestyle accessories, both to trade and public customers. We are a global company with a large and creative customer base. Our websites www.alicecaroline.com and www.alicecarolinetrade.com are go-to destinations for Liberty lovers.

The Alice Caroline team enjoys working together to help our customers produce creative sewing projects they can be proud of. This position provides a chance to thrive within a dynamic yet comfortable environment.

Our Company’s values are:

• Being friendly, helpful and enthusiastic
• Making it easier for customers to get what they need
• Fair, flexible and supportive employment practices

How to apply

Please follow these steps to apply:

• Tailor your CV to the job specification.
• Send us a cover email explaining what makes you ideal for the role, with your CV.
• If you live more than 45 minutes from our location, kindly provide details on how you plan to manage this distance and ensure it doesn’t hinder your ability to work effectively.

Send your CV and email to recruitment@alicecaroline.co.uk by 9am Thursday 3rd April 2025 .

Job Type: Part-time

Pay: £17,000.00-£20,479.00 per year

Expected hours: 20 - 24 per week

Benefits:

• Company pension
• Work from home

Schedule:

• Flexitime
• Monday to Friday

Work Location: Hybrid remote in Tewkesbury GL20 7PP

Application deadline: 03/04/2025
Reference ID: SEO & Web Performance Manager
Expected start date: 22/04/2025