Purpose

The main purpose of the role is to own the customer journey, site structure, content, product listings, and visual merchandising–so people have a seamless, enjoyable experience shopping on www.alicecaroline.com and www.alicecarolinetrade.com

Responsibilities:

• Oversee our websites’ look and feel, ensuring consistency with Alice Caroline brand.
• Review and improve user experience (UX) - from homepage to checkout.
• Create and implement category structures and navigational flow for intuitive shopping.
• Manage product listings: uploading products, writing descriptions, optimizing images, setting up variations. www.alicecaroline.com | www.alicecarolinetrade.com | https://alicecarolinesupply.etsy.com | Alice Caroline on Faire.com
• Visual merchandising: curate homepages, collections, and featured products.
• Analyse customer behaviour (heatmaps, click data, etc.) to inform UX decisions.
• Collaborate with the marketing team as led by the Head of Sales & Marketing on launches, campaigns, pillar pages and landing pages.
• Use SEMRush data to support on-page content improvements (e.g., SEO-friendly product descriptions).
• Provide graphic design for Alice Caroline - to include digital adverts, packaging, leaflets and other promotional materials.
• Prepare fabrics and use a flatbed scanner to take an image of the fabric; set up new product listings on the AC website based on defined templates.

Skills Needed:

Person criteria: Qualifications and experience required

Essential:

• Minimum 2 years’ E-commerce and Wordpress experience.
• UX/UI familiarity with an understanding of customer journey flow.
• Graphics Design qualification - at degree level.
• Strong copywriting and content creation skills.
• A keen eye for design, with the ability to create visually appealing content that aligns with the brand guidelines
• Excellent communication skills
• Equally happy taking responsibility for complex projects/tasks as doing menial data entry.
• Proven ability to work independently, quickly and accurately, with excellent attention to detail.
• Proficient in Adobe creative suite.
• Excellent problem-solving ability.
• Ability to build relationships with external technical consultants.

Desirable:

• Familiar with A/B testing to improve conversion rates.
• Google Suite (GA4, Ads, GSC etc.)
• Passion for crafting, sewing, quilting, fabric.
• Content SEO
• Email marketing
• B2C and B2B experience
• Knowledge of GDPR
• Knowledge and experience of light website development (i.e. html and CSS)

The shape of the role

• 32 - 37.5 work hours per week, over four or five weekdays.
• We operate a flexitime system in order to help staff achieve a good work-life balance.
• The work schedule will be decided in negotiation with the post-holder and the Head of Sales & Marketing.
• The place of work is Darkes Barn, Conderton, GL20 7PP. Some (maximum half) of your weekly hours may be worked remotely, after successful initial training and induction.

Pay and Benefits

• £14.62 per hour (£28,509 equivalent full-time salary per annum).
• 25 days’ Annual Leave per annum plus UK bank holidays, pro rata to hours worked. There is a reasonable limit to how much leave that can be taken during school holidays.
• Auto-enrolment pension scheme with employer contributions.
• Flexitime system.
• Beautiful rural Cotswolds location.
• Car parking on site.
• Staff discount.

Company Overview

Our mission is to get more people to love sewing, because we believe in joy in the making!

We are an on-line retailer of fabrics, mainly to quilters, crafters and dressmakers. We sell a huge range of Liberty cottons, pre-cut fabrics, sewing kits and patterns. We have recently also branched out into on-line sewing tutorials and are building a strong community of sewing fans. In addition, we make and sell Liberty fabric lifestyle accessories, both to trade and public customers. We are a global company with a large and creative customer base. Our websites www.alicecaroline.com and www.alicecarolinetrade.com are go-to destinations for Liberty lovers.

The Alice Caroline team enjoys working together to help our customers produce creative sewing projects they can be proud of. This position provides a chance to thrive within a dynamic yet comfortable environment.

Our Company’s values are:

• Being friendly, helpful and enthusiastic
• Making it easier for customers to get what they need
• Fair, flexible and supportive employment practices

How to apply

Please follow these steps to apply:

1. Tailor your CV to the job specification.

2. Send us a cover email explaining what makes you ideal for the role, with your CV.

3. Please send examples of your portfolio of design work with your application.

4. If you live more than 45 minutes from our location, kindly provide details on how you plan to manage this distance and ensure it doesn’t hinder your ability to work effectively.

Send your CV and email to recruitment@alicecaroline.co.uk by 9am Thursday 3rd April 2025 .

Job Types: Full-time, Part-time

Pay: £28,509.00 per year

Expected hours: 32 - 37 per week

Benefits:

• Company pension
• Flexitime
• Work from home

Schedule:

• Monday to Friday

Work Location: In person

Application deadline: 03/04/2025
Reference ID: Website Content & UX Manager
Expected start date: 22/04/2025