Job Title: Marketing/Business Development Manager

Location: Chiswick, Hammersmith & Fulham and surrounding areas

Company: Home Instead Chiswick & Hammersmith

Salary: £ 38,000-45,000 per annum, depending on relevant experience + annual bonus

Term: Full-Time, Perm, 40 hours p/w Mon-Fri (8am-4pm/9am-5pm)

Application Deadline: Friday , April 11th (Position may be filled earlier if a qualified candidate is selected)

Job Purpose:

As a Marketing/Business Development Manager you will be responsible for driving the growth of Home Instead through the generation of client enquiries via high-level relationship-building with key local professionals. The role is essential to positioning Home Instead as a trusted partner in senior care services within the local community, with a focus on building a sustainable referral network. This individual will leverage their professional network to build credibility, educate stakeholders, and foster meaningful partnerships, contributing to the long-term success and expansion of Home Instead.

Key Responsibilities:

• Networking: Engage strategically with local professionals and organizations to cultivate trust and position Home Instead as a preferred partner for care services.
• Relationship Development: Establish and maintain robust relationships with healthcare professionals (e.g., NHS staff, social workers), legal professionals, financial advisors, religious leaders, and other influential members of the community.
• Client Enquiry Generation: Drive client acquisition through focused networking and relationship-building efforts, with a primary goal of securing 75% of enquiries from recommendations by healthcare professionals, community leaders, and other key influencers.
• Event Planning & Collaboration: Plan and execute impactful events such as seminars, workshops, and presentations that provide value to healthcare professionals and community leaders while promoting Home Instead’s services.
• Public Relations & Community Outreach: Increase Home Instead’s visibility through carefully executed PR initiatives, local partnerships, and sponsorships that align with our mission and values.
• Marketing Strategy Development: Develop and implement innovative local and digital marketing strategies to increase brand awareness and drive referrals.
• Data Analysis & Optimization: Collect, analyse, and report on marketing data to evaluate performance and optimize future efforts. Use insights to ensure continuous improvement in campaign effectiveness.
• Leadership & Team Support: Lead by example, providing guidance and support to the team to help drive business growth and meet organizational goals.
• Sales Cycle Analysis: Work with the team to review the sales cycle and identify areas for improvement in conversion rates and referral generation.

Key Qualifications & Skills

• Minimum of 3-5 years of proven experience in business development, marketing , or sales , preferably within healthcare or related sectors.
• Strong understanding of local community dynamics and the ability to build relationships across a broad spectrum of professionals, including healthcare providers, legal professionals, financial advisors, and faith leaders.
• Excellent networking and relationship-building skills, with the ability to engage and influence key stakeholders effectively.
• Experience in event planning , public relations, and executing marketing campaigns with a strong focus on local community engagement.
• Strong analytical skills with the ability to use data to inform decisions and drive results.
• Exceptional communication skills , with a professional demeanor and the ability to present Home Instead’s services confidently to a diverse range of audiences.
• A self-motivated , results-oriented individual with the ability to work independently while aligning with franchise standards and organizational goals.

Job Summary:

• At Home Instead, we are redefining aging by empowering seniors to live independently with dignity and respect. As a trusted provider of high-quality home care, we are committed to excellence, fostering strong relationships with healthcare professionals and community leaders.
• We are seeking a strategic Marketing Manager to lead our marketing efforts, enhance brand awareness, and drive business growth. This role requires a commercially minded professional with exceptional communication skills and a passion for innovative marketing.
• You will develop and implement multi-channel marketing campaigns, manage digital and traditional initiatives, and create compelling content to engage our audience. Utilizing data-driven insights, you will analyze market trends and optimize campaign performance to maximize visibility.
• Beyond office-based responsibilities, this role involves active community engagement, including outreach, networking, and partnership development. You will build relationships with key stakeholders, attend community events, and explore collaborations to position Home Instead as a leader in home care.

If you have a passion for strategic marketing, brand storytelling, and audience engagement, this is an opportunity to make a meaningful impact on the lives of seniors and their families.

Job Types: Full-time, Permanent

Pay: £38,000.00-£45,000.00 per year

Additional pay:

• Yearly bonus

Benefits:

• Casual dress
• Company events
• Company pension
• Discounted or free food
• Free flu jabs
• Free or subsidised travel
• Free parking
• Health & wellbeing programme
• On-site parking
• Referral programme

Schedule:

• 8 hour shift
• Monday to Friday

Ability to commute/relocate:

• London W4 3HR: reliably commute or plan to relocate before starting work (required)

Application question(s):

• What is your full postcode?

Experience:

• marketing, business development or sales: 2 years (required)

Work authorisation:

• United Kingdom (required)

Work Location: In person

Application deadline: 11/04/2025