Executive Director of Marketing

Location: Teesside

Salary: Up to £70,384.70 per annum with a market leading benefits package which includes 44 days holiday and a local government pension scheme.

Who is my client:

Middlesbrough College is the largest further education provider in Teesside.

It provides predominantly further education but also selected higher education provisions to over 13,000 students. Middlesbrough College also employs over 1,000 staff out of their £100m state of the art campus on the banks of the tees.

Whilst retaining and developing its traditional offering it has also recently been selected as the Tees Valley hub of the North East’s Institute of Technology - A new concept providing higher technical training through collaboration between further and higher education and employers. The funding secured through the Institute of Technology has been invested in extending the College’s STEM Centre, the latest expansion of the Middlesbrough College group, bringing a range of academic, technical, and vocational training opportunities to learners across the region.

Teesside is set to benefit from a number of exciting developments! To name but a few, the largely discussed Freeport and the creation of a treasury northern campus will bring revenue that will create a vast number of opportunities to the people of our region.

Job Purpose:

Middlesbrough College has at its mission a drive to improve regional economic and social prosperity.

To provide strategic leadership for marketing, internal and external communications, schools liaison, and the admissions function, in order to enhance Middlesbrough College Group’s position, reputation, brand and to achieve student recruitment targets.

Strategic Objectives:

To oversee Middlesbrough College Group’s corporate marketing strategy and PR with a focus on enhancing the reputation of the Group and the development of the brand.

To lead on internal and external communication activity.

To lead on student recruitment, with responsibility for overseeing and developing the annual student recruitment plans and longer-term student recruitment strategies for all the Group’s brands to achieve student numbers.

Provide leadership and strategic development of the Group’s schools liaison activity, ensuring the schools liaison team is working proactively with local schools and careers providers to support the annual planned delivery of activities.

To lead on the development and implementation of the Group’s admissions strategy and function ensuring a proactive and student focused service is delivered to maximise student recruitment.

Lead on market research and insight to inform market positioning and new product development.

Manage the marketing budget and allocate resources effectively.

Delivery of a high-quality events programme to support student recruitment and celebration of student success.

Provide dynamic, visible and effective leadership as part of the College Management Team (CMT) and be an active member of CMT and other relevant college group meetings.

Input into the Group’s strategic objectives related to marketing and PR and oversee aspects of its delivery working closely with the Group’s Principal and Chief Executive.

To be actively involved in the attainment of objectives contained within the College’s Development Plan.

To commit to the College’s Safeguarding Policy and promote a safe environment for children, young people and vulnerable adults within the College.

Responsibilities;

Lead on the development, implementation and guardianship of the Middlesbrough College Group brands.

Oversee the annual marketing strategy with a focus on creating impactful content across multiple external platforms and channels and on the Group’s website and social media channels.

Oversee the creation of integrated marketing communications campaigns for the range of target markets, meeting the needs of the Group’s managers, departments and other internal customers.

Ensure the Group leads a digital first approach to marketing where necessary and to embed the skills across the team. Ensure AI is used appropriately within marketing and work to the appropriate policy and guidelines.

Oversee the delivery and development of high-quality, accurate publicity and promotional materials, including all prospectuses, that comply with brand, visual identity, style and messaging guidelines

Manage the annual marketing budget and allocate resources effectively working with the Group’s finance team.

Ensure regular market intelligence and competitor analysis is carried out and make recommendations for changes to develop and/or maintain competitive advantage.

Manage senior relationships with media buying agencies, printers, PR agency and scrutinise effectiveness and impact of all work.

Ensure an annual PR strategy is in place working with the appointed external PR agency to deliver regular positive messages about the Group and handle any crisis PR situations quickly and professionally.

Provide expert advice, training and guidance on marketing, PR and student recruitment to wider teams across the Group.

Oversee the student recruitment function, leading on the development of local and regional student recruitment strategies and ensuring recruitment and conversion targets are set and achieved.

Ensure careers information within prospectuses, marketing materials and on the Group’s websites are up to date and accurate and the regular checking and updating of specific course information is carried out.

Ensure that the schools liaison team build and maintain effective networks with key external stakeholders such as feeder schools and careers advisors and that the annual plan of activity is completed leading to achievement of full-time school leaver recruitment targets.

Oversee the delivery of high-quality and positive recruitment open days and celebration events such as the annual student awards and graduation which project a positive perception for the Group.

To lead on all aspects of the Admissions function across the Group, to include management reporting information, ensuring that all applicants and their parents receive a proactive and first-class service taking them from application to enrolment.

To oversee the planning, and implementation, of admissions processes required for an effective summer enrolment to support the achievement of recruitment targets for all programmes.

To oversee the Group’s MC Culture programme alongside the Workforce Development Team to create a positive and communicative platform of activities and information for staff.

Support the Senior Leadership Team and Principal and Chief Executive with marketing, communications and PR advice.

Manage any major agency tender and contracts process following Group procedures and guidelines.

Represent Middlesbrough College Group at appropriate external events, meetings and organisations where relevant to marketing, communications, student recruitment, admissions or other strategic objectives.

Line management of 3 direct report and a further 13 indirect reports.

To provide reports on the access, usage and impact of all the services as requested.

To develop strong, positive working relationships with internal and external colleagues.

To actively show a commitment to the Departmental Strategic Objectives.

To show an active commitment to the College’s Equality and Diversity Policy, Quality Frameworks and Health & Safety Procedures.

To actively participate in Continuous Professional Development including the introduction of new technologies to allow you to contribute effectively to the success of the College.

To carry out such other appropriate duties commensurate with your skills, knowledge and experience.

The College may, in consultation with you, need to vary these duties from time to time to respond to the changing requirements of the College. The College may, in consultation with you, need to vary these duties from time to time to respond to the changing requirements of the College. Such other duties will be commensurate with your skills, knowledge and experience.

Requirements:

A degree, higher degree or relevant profession qualification at Level 6 or above such as a CIM in Marketing.

Literacy and numeracy qualification at Level 2 or above

A leadership qualification (Desirable)

Evidence of working at strategic level in marketing, ideally in an education setting or a large organisation, with responsibility for developing strategic plans in line with organisational goals and ensuring the successful implementation of plans.

Strong interpersonal skills: communicating, explain, persuading, negotiating - to staff at all levels.

A track record of success in providing strategic leadership to a broad range of marketing, recruitment and communication projects.

Proven brand development and sub-brand introduction experience.

Experience of working in education or has knowledge of Education (Desirable)

Ability to plan targets and deliver strategic/innovative marketing, student recruitment, PR, communications campaigns, processes and projects

Experience in planning a range of small- and large-scale events.

Strong writing and proof-reading skills.

Ability to analyse written and statistical information and identify implications.

Excellent level of IT skills.

Ability to generate clear and concise reports.

Able to work with a range of internal and external stakeholders at all levels.

Strong leadership skills with the ability to chair groups and meetings, complete financial planning and be an effective college management team member.

For more information or for a confidential discussion around this opportunity please feel free to contact Anthony Antoniou at Imperial Recruitment Group

Job Type: Full-time

Pay: £50,000.00-£70,384.00 per year

Benefits:

• Company pension

Schedule:

• Monday to Friday

Work Location: In person

Reference ID: 54688567