As a Copywriter you will have a proven ability to craft compelling narratives that engage and inspire a wide audience. You will play a crucial role in shaping the voice of our brand across various media, including online content, promotional materials, and in-store signage.

With a focus on driving brand awareness and customer engagement. You will bring creativity, strategic thinking, and a deep understanding of consumer behaviour to our marketing efforts.

Key Responsibilities:

• Content Development: Create compelling, clear, and persuasive copy for a variety of channels, such as our website, email campaigns, social media, print ads, and instore promotions.
• Brand Voice Consistency: Ensure all written content reflects the supermarket’s brand identity, tone, and values consistently across all platforms.
• Creative Collaboration: Work closely with the marketing, design, and product teams to brainstorm ideas, develop concepts, and produce cohesive marketing campaigns.
• Customer Engagement: Craft copy that speaks directly to our customers’ needs and desires, driving engagement and fostering a loyal community.
• Market and Consumer Research: Stay informed about industry trends and competitor strategies, consumer behaviour to inform and enhance copywriting strategies. Something you will naturally do and be aware of. For example, being aware of competitor campaigns/TOV and social chatter about products/events.
• Editing and Proofreading: Review and edit marketing materials for clarity, grammar, and brand consistency, ensuring all content is of the highest quality.

Requirements

• Be time aware: Be mindful of how you spend your time each day. Most of your time should be focused on delivering, and not spent chasing brief owners for clarity, or missing inputs or feedback
• Have efficiencies front of mind: Always be looking for how we can work smarter, and more effectively together
• Be commercially mindful: Treat every pound as if it were your own, and be thoughtful and responsible in your decision-making in order to drive savings
• Take pride in the role you play in reporting your contributions to time and cost savings with Client Directors.

Benefits

Work’s a treat!

On top of a competitive salary, you can expect a whole load of perks:

• 25 days’ holiday + bank holidays – we understand the importance of you getting some down time.
• Annual Wellbeing Day – enjoy an additional day on us to look after your physical and mental wellbeing.
• Pension Scheme – helping you save towards your retirement home in the sun!
• Corporate Medical Cash Plan – claim back the cost of your medical treatments.
• Smart Working Options – spend up to 40% of your working week from home.
• So many savings – through our online community platform, you can access dozens of daily deals, from money off top brands to discounts on days out.
• Employee Assistance Programme – our people are at the heart of everything we do, so if you’re happy, we’re happy.
• Cycle to Work Scheme – save on the cost of biking to work.
• Monthly Employee Awards - Employee of the Month programme with £250 bonus
• Raising money for charity including a paid Volunteer Day – we’re all about giving back… and having lots of fun in the process!
• Referral scheme – know the perfect person to join the team? You could bag £1,000 for a putting a good word in.
• Wellbeing Programme – giving you the opportunity to join regular, interactive Wellbeing Workshops or join our 30 plus Wellbeing Champions.
• Enhanced Family Friendly Leave – support for you and your family to help you navigate through the craziness of family life.

We Value Diversity

We champion and welcome diversity in our workforce and ensure all job applicants receive equal and fair treatment, regardless of age, race, gender or gender identity, religion, sexual orientation, disability, or nationality.

We are not only committed to increasing the visibility and recognition of talent from under-represented groups within our organisation, but the wider industry too.

At the end of the day, we make sure we take time to look after ourselves, each other, and the planet, because we’re always stronger together.

ITG have a number of community groups (ERGs) available to employees which offer a safe space for like-minded colleagues, with shared interests to connect, socialise and check in with each other. These include Black ITGers Together, LGBTQ+ Together, Mens Health Together, Muslims Together, Neurodiversity Together, Working Parents and Carers Together and Women In Tech Together

What next?

If you found yourself interested in knowing more, drop us your application and someone from our team will be in touch.

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