Description
Learning Curve Group is a national training and education specialist. We work with further education providers, employers, and learners to help them achieve success. Our strong values are all centered around our learners—and that is how we believe it should be, as we impact over 100,000 of them every year. Our ‘Purple People’, the dedicated and passionate people of LCG, help us deliver success no matter what to achieve our vision to ‘transform lives through learning’.

Role Information
We are looking for an experienced, commercially focussed Marketing director who will support implement and drive LCG’s marketing strategy that will influence sales to support in our next period of growth.

To succeed in this role you need to excel at expanding the company’s marketing presence and increasing revenue. The role requires a deep understanding of different marketing efforts, including scaling efforts to drive customer acquisition, as well as analytical thinking and communication. You will need to be able to analyse data to formulate an expansion strategy and then identify which marketing initiatives will best achieve that expansion

You’ll be required on-site at our Durham HQ 3 days a week. The role attracts a competitive base salary with a 30% bonus plus equity.

DUTIES

• Collaborate with leadership to create and execute a comprehensive growth sales and marketing plan that aligns with Learning Curve Group’s overall business goals
• Developing and optimising paid acquisition campaigns to drive customer acquisition
• Responsible for identifying and monitoring key performance metrics, such as customer acquisition cost and user engagement, in order to optimise marketing efforts and drive growth.
• Able to work cross-functionally to align marketing efforts with broader business goals.
• Lead digital marketing efforts, including online campaigns, social media strategy, and digital content creation to enhance brand presence and generate leads
• Utilise analytics to monitor market trends, customer behaviours, and campaign performance, adjusting or creating strategies to optimise revenue outcomes.
• Work closely with product development, operations, and finance teams to ensure alignment and support for revenue-generating activities
• Lead on branding, events, and PR Comms activity including building strategic relationships for the group
• Conduct your role in line with the company values and expected behaviours
• Promote equal opportunities and recognition of diversity throughout the company
• Comply with the Safeguarding, Prevent and Health and Safety Policies and be vigilant to potential concerns and risks at all times
• Ensure confidentiality and professionalism at all times.
• Provide learners, customers and colleagues with support, advice, and guidance as part of your everyday role

We can provide this advert in an additional format if required.

Essentia Criteria
EXPERIENCE

Over 10 years of experience in sales, marketing, and revenue growth strategies, with at least 5 years in a senior leadership role

Proven experience in integrating sales and digital marketing functions to drive revenue.

Strong track record in customer acquisition and retention, and optimising customer journeys.

Demonstrated success in leading digital marketing initiatives, including content creation, paid advertising, SEO, and social media strategy

Experience with data analytics to guide decision-making and enhance performance

Knowledge of the education and training sector is an advantage

KNOWLEDGE & SKILLS

Expertise in creating and implementing growth strategies aligned with business objectives

Strong knowledge of digital marketing tools and platforms, including but not limited to Google Ads, SEO, social media, and content management

Technical proficiency in CRM systems and their role in driving business growth

Excellent leadership and people management skills, with the ability to motivate and mentor a cross-functional team

Proven ability to develop and implement comprehensive revenue growth strategies that align with business goals

Exceptional communication and interpersonal skills, able to effectively collaborate with internal teams and stakeholders

Analytical mindset with the ability to interpret data and make informed decisions to optimize performance and maximize ROI

Knowledge of the education and training sector is a plus

QUALIFICATIONS

Bachelor’s degree in Business, Marketing, or a related field. An MBA or other advanced qualification is preferred

Relevant certifications in digital marketing or sales leadership are a plus (e.g., Google Analytics, HubSpot, or similar)

Why work for Learning Curve group?
There are many reasons that make Learning Curve Group a fantastic place to work!

Although we have some great benefits, we know that one of our biggest perks is the incredible People & Culture we have been lucky enough to create. Don’t just take our word for it though, you can hear from some of our Purple People here:

In addition to working for a company that has been listed as the top 100 companies to work for, for the last fives years you’ll have access to below benefits:

• 26 days annual leave + Bank Holidays
• Buy & Sell an additional 5 days each year
• Length of service annual leave increments starting at 2 years
• Death in Service
• Electric Car Scheme
• Healthcare Scheme
• Tech Scheme
• Ikea Scheme
• Cycle to work Scheme
• Paid Volunteer day each year
• Early Finish Fridays on the last Friday of every month
• Student / Teacher Discount
• Uniform

HEAD OFFICE PERKS
We wish we could provide these to all, but as a national company its not always possible. However these perks are available to all staff when they attend our incredible Head Office space.

• Electric Car charging points
• Free fruit, Coffee and Tea
• Onsite Shower
• Prayer room on request or list of nearest available places of worship

Don’t just take our word for it though! Our commitment to a number of covenants and pledges will show you just how serious we are about equal opportunities for all.

Halo Code
Learning Curve Group stand against hair discrimination in the workplace and champion the right for our Purple People to embrace Afro-Hairstyles including including, but not limited to, afros, locs, twists, braids, cornrows, fades, hair straightened through the application of heat or chemicals, weaves, wigs, headscarves, and wraps.

Armed Forces Covenant Gold
12% of our entire workforce are veterans of the armed forces and as such as its only right we show our support by pledging to the Armed Forces Covenant. It is a promise to those who serve or who have served, and their families, which says we will do all we can to ensure they are treated fairly and not disadvantaged in their day-to-day lives. As part of this promise, Reservists will receive an additional 10 days paid leave to attend training.

• Domestic Abuse Covenant
• Care Leaver Covenant
• Working Chance
• Ban the box

Recruitment Checks

As this role will not include regulated activity with learners, a DBS is not required. However, you will be required to provide satisfactory references and prove their eligibility to work in the UK.

Job Type: Permanent

Work Location: In person