At Debenhams Group we’re a fast-moving company and have a diverse brand portfolio across 5 core brands, eight labels, a marketplace model and a financial services business - it’s fairly busy!

The business is passionate, entrepreneurial and driven and there is an expectation that you will work with that ethos, with a positive attitude.

Recently, we welcomed a new Group CEO who is a bold, forward-thinking leader with a proven track record of driving transformation and innovation. With a customer-first mindset, we’re making significant investments to fuel exponential growth across all brands.

Are you ready to be part of our extraordinary evolution?

The role

This role is a Senior CRM Executive supporting our boohoo brand, you will be responsible for delivering the retention and acquisition strategy across CRM marketing channels. Creating best in class, innovative campaigns across email, app push notifications and SMS. As Senior CRM Executive your responsibilities will include, ownership and execution of the customer communications plan, managing a team of CRM assistants whilst ensuring plans always meets customer and commercial needs.

What you will be doing:

• Manage the end-to-end process for timely execution of international marketing campaigns on email, app push and SMS.
• Coordinating with the Marketing and Merchandising teams to ensure all communications are on-brand, accurate, relevant and timely.
• Coordinating the delivery of other CRM channels.
• Assisting the development of segmentation strategies to ensure campaigns are suitably targeted to maximise channel engagement rates and conversion.
• Creating innovative and engaging content; driving customer acquisition, retention and reactivation. Pushing boundaries and exceeding KPIs and objectives.
• Reviewing of campaign performance and reporting on results to key stakeholders with actionable insights
• Monitoring channel deliverability
• Managing a team of CRM assistants, overseeing the CRM marketing channel operations.
• Ad hoc projects including segmentation and targeting strategy application to technological development within CRM.

What we are looking for:

• A creative, analytical and commercially driven individual
• Educated to degree level or experience gained from a similar role and environment
• Experience in email marketing and campaign management tools.
• Highly organised and process driven
• Demonstrable customer-centric thinking
• Self-motivated and enthusiastic approach to work who excels in challenging environments
• Actively keeps up to date, researching and reporting on new trends and industry best practice.
• Excellent command of MS Office-package
• Team player, able to work with multiple business functions to achieve objectives

Benefits Include: (subject to level and eligibility)

• Highly competitive bonus scheme, company pension, share schemes, private medical cover, and life assurance
• Access to an on-site gym (Techno Equipment) and free weekly yoga and fitness classes
• 40% discount across four brands and 20% off at Debenhams
• A comprehensive wellbeing package to support your health and lifestyle
• Some of our offices are dog-friendly, so your furry friend can join you at work
• Ongoing learning and development opportunities with great internal career progression
• On-site canteen serving breakfast, lunch, snacks, and hot drinks daily

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