Team: Marketing and Business Development

Reports to: Senior Business Development Manager - Global Sectors

Director - Global Sectors & Clients

Purpose of job:

To deliver high-level, quality and innovative business development and marketing strategies for BCLP sectors.

Working as a collaborative member of the Sectors team, the Senior Sector Marketing Executive works closely with Partners / fee earners across the global business and with other members of the Marketing & BD team to advise on and drive the execution of marketing and business development initiatives across the firm’s Priority sectors.

This role will support a combination of the following sectors:

• Financial Institutions (focused alignment)
• Energy Transition (focused alignment)
• Sports & Entertainment
• Food & Agribusiness
• ESG

What 's in it for you?

The Marketing and Business Development department at BCLP has been built in a non-traditional way for the legal sector. The team comprises specialists from backgrounds including PR, design, media, and the big-four accountants. The result is a dynamic and energetic team environment which nurtures fresh perspectives and ultimately lends the firm a competitive advantage.

We take a holistic approach to Marketing and Business Development, with the goal always to help our lawyers win more work and make new connections. Because we are so transparently aligned to this core strategic objective, we enjoy full buy-in from the business including senior management, who have a clear view of how our work contributes to the overall success of the firm.

Key responsibilities:

• Aligned responsibility for the Financial Institutions and Energy Transition Sectors. Working directly with the Sector SBDM and other members of the wider sector and BD team as necessary
• Work closely with designated sector leaders and partners globally to develop strategic marketing plans and identify issues and opportunities for us to develop new business or cross-sell.
• Ensure that the required progress and results are generated against the above plans and that partner teams are kept aware of, and consulted around, the development and implementation of the plans.
• Work closely with growth client account teams including relationship leads and account managers to maintain client resources and platforms, track BD opportunities, execute client plans and ensure client development across the firm.
• Assist with the development of new product offerings, working with partners and the wider marketing and BD teams to define the benefits of the new products and the most effective routes to market (i.e. via sector marketing campaigns and client development activities).
• Connect and work with other BD and marketing teams globally (design, events, data, CRM, communications) to ensure the right resources are leveraged.
• Regularly interact with and provide support to offices where the sector is particularly active or where the strategy identifies a particular region for sector growth.
• Responsibility (management and / or hands on delivery / contribution) for sector specific pitching, including ensuring a “best practice” approach, management and production of individual pitches/capability statements and coaching on pitch presentations
• Leading marketing initiatives such as thought-leadership campaigns as appropriate
• Tracks and reports on sector new business activity, pitches and proposals and activities
• Support the development of sector driven client focus programmes with the CRM team where appropriate. Managing and developing key clients focused on revenue generation
• Delivering insightful content based marketing (email and client alerts) working closely with and harnessing the resources of the Campaigns team and other central resources.
• Management and delivery (in collaboration with relevant BD teams) of directory submissions and awards entries
• Developing news angles, opinion pieces, perspectives on emerging trends and themes that can be used to engage with a range of audiences such as clients, targets, influencers, intermediaries and the media
• Sharing best practice with other Business Development groups
• Working with the Knowledge Management team and a cross-practice group of fee earners to develop and deliver relevant email alerts to specific clients/targets
• Generating/developing content for sector website pages and social media posts
• Assisting with marketing budget management and reporting
• Working with Finance & Accounting (F&A) to produce certain client reports specific to billings and profitability to guide business development strategies
• Acting as part of a wider global team who collaborate and support each other on a global basis.

Key relationships:

• Senior BD Manager - Sector
• Global Sector BD team (BDMs in London and in US)
• Key Partners (particularly Sector Leaders and Growth Client RLs) and fee-earners
• Global Chief Marketing Officer
• Director, Global Sectors & Clients
• Practice group BD teams
• Wider Marketing team including CRM, campaigns, design, events, international
• Business Services teams as required (e.g. Practice Economics, Knowledge Management and Finance)

Experience and knowledge

• Degree educated, possibly with a Marketing (CIM) qualification
• Professional services background
• Solid Business Development and Marketing experience

Skills and competencies

• Self-motivated and proactive
• Highly organised with impeccable attention to detail
• Excellent written communication and project management skills
• Able to multi-task and manage competing priorities/projects
• Able to work under pressure and to tight deadlines
• Strong influencing skills
• Professional and confident
• Delegation and supervisory skills

Diversity, inclusion and working differently

At BCLP we understand the value of a diverse workforce and we believe people perform at their best when they can truly be themselves at work. We aim to create an inclusive environment where all our employees are valued, motivated and able to be themselves. In order to provide the best possible service to our diverse client base, we are committed to recruiting, retaining, rewarding and developing our people with regard to their abilities and contributions and without reference to their background, gender, gender identity or expression, ethnic origin, age, religion, sexual orientation, socio-economic status, political belief, disability or any other protected characteristic.

BCLP is a firm with an increasingly flexible workforce and is supportive of flexible working arrangements, tailored to the individual, wherever possible.

Please feel free to speak to the Resourcing Team about the flexibility we are offering for this role.

Confidentiality

BCLP will ensure all hardcopy and electronic materials containing confidential information are securely stored and accessible only to those authorised to view such content.

Agencies

Please note: we will not accept speculative CVs sent to hiring managers or partners via email. We can only accept CVs sent via the portal from agencies that have agreed terms of business with the Recruitment team. For further information, contact recruitment@bclplaw.com.

Disclosure

As a regulated firm of solicitors, BCLP is required to undertake appropriate vetting of staff. In addition to completion, by applicants who accept a job offer, of a regulatory questionnaire, BCLP uses a specialist provider to undertake professional verification and background checks (including through electronic data sources, and directly with employers and professional bodies/regulators) on our behalf. We will also undertake certain verifications ourselves.

BCLP adopts a risk-based approach to its vetting procedures, which are only undertaken with consent, and in accordance with IT, legal and regulatory obligations. For further details, please see our recruitment website www.bclplaw.com