Are you a dynamic and results-driven digital marketer with a passion for eCommerce? Do you have experience leading digital strategies, driving online sales, and growing a brand’s digital presence? Tilley & Grace is looking for an experienced Digital Marketing Manager to oversee and lead all digital responsibilities while our Head of Marketing is on maternity leave. If you thrive in a fast-paced retail environment and love working with an independent, female-run fashion brand, this is the perfect opportunity for you!

About Us

Tilley & Grace is a vibrant and stylish women’s clothing and accessories brand with five beautiful shops along the Suffolk and Norfolk coasts. We’re passionate about empowering women through fashion, offering bold, high-quality designs that inspire confidence. Our fast-growing business is supported by a dedicated customer base both in-store and online, and we’re on a mission to continue growing our digital presence.

About the Role

As Digital Marketing Manager , you’ll be responsible for implementing and executing the digital strategy laid out by the Head of Marketing, ensuring the continued success of our online sales, customer engagement, and brand awareness. You’ll have the autonomy to manage all digital marketing channels, analyse performance, and optimise campaigns to drive revenue growth. Working closely with our in-house creative team and external partners, you’ll ensure Tilley & Grace maintains a strong and engaging online presence.

Key Responsibilities

• Execute the digital marketing strategy, ensuring seamless customer journeys and maximising online sales.
• Manage and optimise Shopify to enhance user experience and site performance.
• Lead and oversee email marketing campaigns in Klaviyo , driving customer engagement, retention, and sales.
• Manage and grow paid social and PPC campaigns (Meta, Google Ads) to drive traffic and conversions.
• Develop and implement SEO strategies to improve website visibility and organic growth.
• Work with our lead content creator and photographer to make sure our weekly shoots are executed correctly and we get the correct imagery to align with our events in our content calendar
• Oversee digital content creation, working with the creative team to develop engaging assets for ads, email, and social media.
• Analyse customer behaviour and marketing performance using Google Analytics and other data tools, making recommendations for improvement.
• Manage and allocate digital marketing budgets to maximise ROI.
• Lead and support seasonal and promotional campaigns, ensuring digital channels align with in-store activity.
• Work closely with third-party agencies and freelancers where necessary.
• Monitor industry trends and competitor activity to identify new opportunities for growth.

What We 're Looking For

Our ideal candidate will have

• Proven experience in an eCommerce or digital marketing role, ideally in retail or fashion.
• Hands-on experience with Shopify, Klaviyo, Google Analytics, and Meta Business Suite.
• A data-driven approach, with a strong understanding of digital performance metrics and reporting.
• Experience managing paid advertising campaigns (Meta Ads, Google Ads) with a focus on driving ROI.
• Knowledge of SEO best practices and website optimisation.
• A creative eye for digital content marketing , ensuring brand consistency across all platforms.
• Strong project management skills, with the ability to manage multiple campaigns and deadlines.
• A proactive, self-starter attitude with excellent communication skills.

Why Join Tilley & Grace?

• Be part of a growing, independent brand with a loyal customer base.
• Work in a creative, fast-paced environment where new ideas are valued.
• Opportunity to take ownership of the digital marketing strategy during this maternity cover.

Job Types: Full-time, Fixed term contract
Contract length: 8 months

Pay: £28,000.00-£31,000.00 per year

Benefits:

• Casual dress
• Employee discount
• Free parking

Schedule:

• Monday to Friday

Work Location: In person

Expected start date: 14/04/2025