An exciting opportunity is available for a highly skilled Digital Advertising Specialist to manage, optimise and scale our paid advertising campaigns on Google and its affiliated platforms. The ideal candidate is data-driven, analytical and creative, with a strong understanding of audience targeting, conversion optimization, keyword research and ad performance metrics.

Key Responsibilities

• Plan, create, and manage high-performing paid advertising campaigns across Google Ads.
• Develop and execute B2C Ecommerce strategies to optimise ad performance, drive conversions and maximize ROI.
• Conduct A/B testing on ad creatives, copy and audience segments to improve campaign effectiveness.
• Analyse campaign data and provide actionable insights to improve performance.
• Manage ad budgets, ensuring optimal allocation of resources for maximum efficiency.
• Stay up-to-date with Google’s advertising tools, trends and best practices.
• Monitor and report on key performance indicators (KPIs), providing regular updates to the paid media manager.
• Implement retargeting and audience segmentation strategies to enhance campaign reach and engagement.
• Troubleshoot ad performance issues and adjust strategies as needed.

Qualifications & Requirements

• Proven experience managing paid advertising campaigns on Google Ads for an e-commerce brand.
• Strong analytical skills with the ability to interpret data and make data-driven decisions daily on a growing budget.
• Proficiency in Google Ads Manager, Google Analytics and other relevant Google tools.
• Understanding of digital marketing concepts, audience segmentation and conversion optimisation.
• Experience with tracking implementation, event tracking and custom audience creation.
• Ability to work as part of a team in a fast-paced environment.
• Strong attention to detail and problem-solving abilities.

Why Join Us?

We’re a fast-growing British business with a friendly and hardworking team. Proudly manufacturing everything we sell, we ship our products directly to customers from our two units in Winsford. Our commitment to quality extends not only to the products we create but also to the people we work alongside.

Job Types: Full-time, Permanent

Pay: £28,000.00-£35,000.00 per year

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Winsford CW7: reliably commute or plan to relocate before starting work (required)

Work Location: In person

Application deadline: 11/04/2025
Reference ID: Valentte Digital Advertising Specialist Google