Role: General Manager
Reports into: Director of Spaces
Location: London
Contract Type: Full Time, Permanent (42.5 hours per week)

Who we are:

Broadwick is a multifaceted international company with headquarters in London who create, develop, own and operate a diverse portfolio of spaces, events and experiences.

We believe in redefining spaces and how people experience music, art, culture and recreation by breaking down the traditional barriers. Our history and heritage is deeply rooted in music, building a portfolio of 20 global festivals before selling the portfolio in 2019 to focus on our growing portfolio of spaces that includes Printworks London, Depot Mayfield Manchester, The Beams London, Exhibition White City and Magazine London.

Collectively we strive to push boundaries and disrupt the cultural landscape by combining big thinking, bold ideas and commercial intelligence to produce spaces and experiences for discerning audiences in inspiring locations.

Broadwick Spaces includes spaces we own or lease and host client events as well as music and culture. Spaces & Stories is Broadwick portfolio sales agency.

Our team:

We are made up of people who are passionate and dedicated to creating incredible spaces for people to enjoy with a lasting impact. We are a tight knit team full of supportive, talented people who are constantly pushing forward to our next new venue or project.

What we’re looking for:

This position leads Magazine London, The Beams and Silverworks Island. Through these spaces, we host a diverse mix of brand and corporate events, ticketed culture and filming.

We’re looking for an exceptional business leader, with a proven track record in commercial sales to deliver our Space strategy and plan in collaboration with the Director of Broadwick Spaces.

This person will be responsible for executing strategies for growth across their division. They will be accountable for the sales, operations and facilities management and line manage the sales team and Deputy Head of Space.

Direct reports:

• Deputy Head of Space
• Senior Sales and Event Managers

What you’ll be accountable and responsible for:

Sales

• Responsibility for leading the wider space team in defining and delivering successful sales strategies which includes:
• competitor analysis
• identifying new events, opportunities, and markets
• data segmentation
• business development and proactive sales
• relationship management
• marketing initiatives
• Responsibility for ensuring all sales targets are achieved and KPIs are constantly monitored based on metrics adopted across the business.
• Responsible for the highest standards of sales operations across all spaces.
• Working with Spaces & Stories to define and drive proactive sales strategies and tactics that best support the long and short term sales performance of the venue.
• In conjunction with the Head of Sales, leading on converting and negotiating multi-year and high value contracts and the management of key high value clients as and when required.

Marketing

• Working with the central Marketing team and other space leaders to define data and evidence based marketing strategies across all the spaces you lead.
• Responsibility for the delivery of marketing strategies and targets, ensuring KPIs are constantly monitored based on metrics adopted across the business.
• Ensuring the highest standard of marketing operations across all spaces.
• Acting as brand guardian, growing the brands as agreed with the brand team.

Finance

• Ensuring compliance with Broadwick group policies, procedures and metrics across the division.
• Owning the spaces’ P&Ls in terms of costs (including Business Rates) forecasting and reconciliation, reporting these figures to senior leadership.
• Working with the accounts team to reconcile the spaces’ P&Ls month to month.
• Providing reports to senior leadership when required.
• Overall responsibility for debt management.

Operations

• Ensure the Space meets its planning, licensing and other statutory obligations.
• Ensuring compliance with Broadwick group policies, procedures and metrics across the division.
• Defining and streamlining operational policies and processes and their execution by ensuring best practice throughout current spaces and supporting colleagues who might need guidance for new space activations.
• Being the data guardian and quality controller for your spaces.
• Educating your team in operations when required, ensuring they fully understand the expected standards and their role in delivering them.

New Spaces

• Consulting and advising on new space acquisitions as and when required.
• Assisting the Director of Broadwick Spaces in the delivery of new space activations as and when required.

Property Management

• Leading facilities management, ensuring delivery of targets and expectations ensuring focus stays on establishing the highest standard processes and execution to ensure profit maximisation through cost control, optimal performance and other portfolio wide initiatives.
• Adhering to the venue leases / management agreement, legal documentation, Health and Safety Documents, JV contracts and nuances.
• Educating the team on expectations and leading their day to day work.
• Collaborating with the Property Management team to ensure their guidance and strategies are integrated in the business effectively.
• Working with the Property Management team to educate your teams in property management as required, ensuring their full understanding of expected standards and their role in delivering them.

Projects

• Planning, delivering, implementing and supporting a variety of projects with the aim of:
• Supporting Broadwick Group objectives and vision.
• Successful delivery of the Broadwick Spaces Business Plan.
• Developing and delivering the Broadwick Spaces regional space strategy.
• Supporting the development and Best in Class approach for the Broadwick Spaces business.
• Event Works - ensuring we have a Best in Class approach for all data entry / management in Broadwick Spaces. Working with Kick Digital and the internal teams on team training, updates and development. Working with Spaces & Stories on how Event Works and Salesforce interact.

Team

• Liaising with the people team and company payroll across salaries, new starters/leavers and management of the bonus in partnership with the line manager.
• Supporting the line manager with resource planning and leading on recruitment.
• Leading on the performance management and development of direct line reports.
• Managing People/HR proceedings as required.
• Identifying training needs and guiding team development, working with the line manager and other business directors.
• Creating a work environment that aligns with Broadwick values and principles.

Other

• Working with the space team to manage and develop key Stakeholder relationships (landlords, responsible authorities and emergency services).
• Personal Licence Holder and potentially act as the Designated Premises Supervisor (DPS) if required.
• Carrying out ad hoc duties when required to.

You’ll need to have:

• A proven track record of creating and executing business strategies for complex, multifaceted venues.
• Previous experience of managing, influencing and inspiring teams across multiple venues that consist of sales and operations professionals.
• Extensive experience in a key leadership position, managing entire venue teams, event sales teams or similar.
• Can demonstrate commerciality through experience of selling profitably, sales negotiations, maximising sales, achieving targets and writing sales strategies.
• A good understanding of event operations.
• Demonstrable knowledge of the local venue market and key venue finding agents.
• Ability to work with clients on all levels and with all areas of the business. With a specific ability to stay calm and focused under pressure.
• Experience of producing, managing and delivering venue budgets, P+Ls and financial reports in conjunction with finance teams.
• Strong understanding of how to intelligently collaborate with marketing, brand and venue leaders to deliver evidence based marketing strategies.
• Ability to set, manage and monitor targets and KPIs for teams of sales, operations and facilities management professionals.
• Ability to successfully manage multiple venue projects simultaneously through effective prioritisation and multi-tasking.
• Full awareness of health and safety, compliance, and facilities legislation and codes of practice.
• Exceptional commercial acumen demonstrated through the alignment of business mission, strategies and objectives.
• An open, honest communication style.
• Endless positivity, and a proactive approach to your work.
• Excellent communication skills - you need to be great at communication to a wide range of people.
• Proficient in the use of Mac computers, G-Suite and Microsoft Office packages.

Nice to haves:

• Personal Licence Holder.
• Relevant H&S Qualifications (IOSH / NEBOSH).
• Proficient in the use of Salesforce or other similar CRM software.
• Proficient in the use of Event Works or similar software.
• Proficient in the use of Monday.com or similar Project Management software.
• SIA qualification