Title: Social Media Executive

Job Purpose: To recommend and implement paid and organic social (namely Facebook, Instagram, LinkedIn and Pinterest) campaigns

Job Summary: We are seeking a skilled and experienced Paid Social Executive to join our team. As a Paid Social Executive, you will be responsible for managing and optimising client paid social media campaigns, as well as implementing effective strategies and conducting in-depth monthly reports supporting our Paid Social Specialist. This role requires a minimum of 1 year of relevant experience and a strong understanding of Paid Social, meta data optimisation, and campaign management.

Responsibilities:

• Develop and execute paid social media campaigns across various platforms, namely Facebook and Instagram. Scope includes campaign plans, audience research, asset recommendations, ad copy writing, campaign building, ongoing management and optimisation.
• Conduct keyword research and analysis to identify opportunities for meta improvement.
• To oversee and manage the organic social media strategy, including content plans, posting posts, boosting, reporting and community engagement.
• Monitor and analyse campaign performance metrics, such as sales, leads, CTR and return on ad spend (ROAS).
• Provide regular reporting and insights on campaign performance to senior account managers, account managers and clients.
• Collaborate with the wider team to align social media strategies with overall marketing goals.
• Stay up-to-date with industry trends and developments in paid social media advertising and techniques.
• Conduct competitor analysis to identify areas of opportunity and develop strategies to outperform competitors.
• Conduct A/B testing and optimise ad creatives and targeting for improved campaign performance.
• Complete paid social audits and recommendations for strategy and improvements. Ability to interpret briefs and objectives, independently manage access, analyse and provide recommendations.

Requirements:

• Minimum of 1 year of experience in paid social media advertising, ideally agency side.
• Strong understanding of social media platforms, particularly Facebook, Instagram, LinkedIn and Pinterest.
• Proficiency in managing and optimising paid social media campaigns using advertising platforms like Facebook Ads Manager and Instagram Ads. Experience managing for lead generation and e-commerce businesses.
• Excellent analytical skills and ability to interpret data to drive actionable insights.
• Strong written and verbal communication skills.
• Detail-oriented and highly organised with the ability to manage multiple projects simultaneously.
• Self-motivated and proactive with the ability to work independently and as part of a team.

What would set you apart from other candidates?

• Meta Certification
• SEO certification
• Evidence of previous campaigns and results
• Knowledge (or interest) in other social media platforms including LinkedIn Ads, Pinterest Ads and Twitch.
• Familiarity with A/B testing methodologies and campaign optimisation techniques.
• GA4 knowledge and reporting
• Conversion tracking set-up via GTM
• Dog lover!

What benefits can Upperdog offer you?

• Hybrid and flexible working
• Private healthcare - Including mental health support, therapies and diagnostic
• 30 days of annual leave from your first day, plus Bank Holidays
• Development and events contribution - £500 per year towards any additional learning such as online courses, subscriptions or reading materials to help you expand your knowledge
• Gym membership / subsidised parking
• Referral fee - bonus referral for any new starter or client
• Monthly team lunches
• Quarterly team building - from the New Forest water park to crazy golf!
• Dog friendly office
• Quarterly appraisals - which clear objectives, training and development plans and discussions on career progressions
• Pension scheme
• Good office location in central Bournemouth with nearby shops and cafes, located next to the gardens and 5 minutes from the beach
• And more…

Salary: Dependent on candidate

Job Types: Full-time, Permanent

Benefits:

• Company events
• Flexitime
• Private medical insurance
• Work from home

Schedule:

• Monday to Friday

Experience:

• Social media marketing: 1 year (required)

Work Location: Hybrid remote in Bournemouth BH2 5BD