About Us

Greenlys Photography and Locketts are two deeply connected arms of a long-established, family-run business known for quality, craftsmanship, and heritage.

• Greenlys Photography (www.greenlysphoto.com) specialises in high-end portraiture, weddings, events. Photograph, fine art and book reproduction, digital archiving, and bespoke framing.
• Locketts (www.locketts.co.uk) is our premium e-commerce brand, offering luxury photo albums, frames, and personalised products.

We blend timeless artistry with modern precision to help our clients preserve and showcase life’s most meaningful moments.

The Role

This is a rare and exciting opportunity to take the reins of a growing brand that combines heritage, creativity, and innovation. As Head of Marketing , you will shape the strategic vision for two premium businesses that are scaling fast – expanding both their product range and market reach, including into new international territories and younger digital audiences.

You’ll be joining a warm, close-knit team in a family-oriented business where creativity is celebrated, ideas are welcomed, and no two days are the same. We work hard, have fun, and really care about what we do and the people we serve.

You’ll play a key role in developing and delivering compelling campaigns, sharpening brand identity, growing online visibility, and connecting with our loyal (and growing) customer base. This is a chance to leave your mark on two brands already embracing exciting transformation, with even greater growth on the horizon.

Whether you’re driving digital growth through targeted paid media or refining the messaging for a luxury product launch, you’ll be at the centre of a creative, entrepreneurial environment that values both innovation and craftsmanship.

Key Responsibilities

Strategic Leadership

• Develop and implement an integrated marketing strategy for both Greenlys and Locketts.
• Align branding and customer experience across departments and platforms.
• Identify and act on growth opportunities in luxury photography and e-commerce.
• Manage the overall marketing budget and allocate resources efficiently.

Brand & Content Management

• Uphold and evolve the brand voice and visual identity across all channels.
• Oversee content creation (copy, photography, video, social media).
• Ensure all materials reflect the brand’s values of heritage, quality, and artistry.

Digital Marketing & E-commerce

• Lead SEO, SEM, social media, and email marketing initiatives.
• Manage PPC advertising and oversee ad agency performance.
• Optimise the Shopify site for traffic, conversion, and retention.
• Leverage Google Analytics, heatmaps, and A/B testing to inform decisions.

Traditional Marketing

• Execute direct marketing efforts including hard-copy brochures, postcards, catalogues, and editorial pitches.
• Collaborate with luxury wedding planners, galleries, institutions, and high-end retailers.

Customer Focus & Loyalty

• Champion a customer-first mindset, using feedback to improve experience.
• Build loyalty programs and community engagement initiatives.
• Create segmented marketing strategies for different customer groups.

Skills & Experience

Essential

• 5+ years in marketing
• Proven success across both traditional and digital marketing channels.
• Strong knowledge of Shopify, Google Ads, SEO, Meta Ads, and CRM tools.
• Experience managing budgets and reporting on ROI.
• Excellent writing and editing skills for high-end audiences.
• Comfortable using tools like Google Analytics, Hotjar, Mailchimp, Canva, or Adobe Suite.

Preferred

• Experience in photography, creative services, or premium consumer goods.
• Understanding of visual storytelling and luxury audience behaviour.
• Bachelor’s degree in Marketing, Business, or similar field.

Key Attributes

• A creative thinker with a commercially strategic mindset.
• Highly organised and self-motivated with a proactive attitude.
• Collaborative team player with great communication skills.
• Passionate about photography, design, and luxury branding.

What We Offer

• The chance to shape the future of two heritage-rich brands.
• A supportive, family-oriented work culture where your ideas matter.
• A varied role that offers creative freedom and genuine impact.
• Exciting growth opportunities as we expand our product offering and enter new markets.
• Benefits package (TBC).

Apply now to lead the marketing transformation of two premium British brands with heart, heritage, and vision.

Job Type: Full-time

Pay: £35,000.00-£45,000.00 per year

Benefits:

• Company events
• Employee discount
• Free parking
• On-site parking
• Transport links

Schedule:

• Monday to Friday

Education:

• Bachelor’s (required)

Experience:

• Marketing: 5 years (required)

Work authorisation:

• United Kingdom (required)

Work Location: In person

Reference ID: Head of Marketing
Expected start date: 07/04/2025