About Legend London:

Legend is a fast-growing online fashion brand based in the UK, built around a simple idea: to create standout essentials with the perfect fit, incorporating comfort in everything we do. Every piece is designed in-house before being shipped to customers worldwide through our website, legendlondon.co

While currently doubling its revenue year on year, over the next 5 years, we’re aiming even higher with launches across footwear, expanding our menswear collections, a global content-driven paid media strategy, and deeper CRM-led customer relationships. Combined with our relentless focus on product and brand identity, we’re aiming to grow revenue from 8-figures to 9-figures.

This Role Is For You If …

You’ve scaled brands before and you’re hungry to do it again, faster, and bigger. You’re not just a performance marketer. You’re a strategic thinker, operator, and growth leader who obsesses over data and creativity, thrives on ownership, and loves working directly with founders who move fast and think big.

You want a role with freedom, influence, and full-stack ownership. And you want to drive results that move the needle globally.

Your Mission as Head of Growth

To lead and scale Legend London’s growth engine across paid acquisition, retention, conversion, and brand performance. You’ll be in charge of the entire marketing ecosystem, from channel strategy and team building to execution, optimization, and budget allocation.

You’ll have full trust, high expectations, and the opportunity to scale a business from 8 figures to 9 figures in revenue.

What You 'll Own

• Growth Strategy - Architect and implement global, full-funnel growth strategies across all paid and owned channels.
• Performance Marketing - Oversee and scale paid media (Meta, Google, TikTok, YouTube, and more) with a laser focus on ROAS, CAC, MER, LTV, and AOV.
• Analytics & Optimization - Build a data-driven culture across the team. Own testing, attribution, and performance reporting.
• Team Leadership - Recruit, lead, and mentor a high-performance team: media buyers, strategists, creatives, and analysts.
• Cross-Channel Alignment - Integrate paid, CRM, CRO, landing page experience, and creative into one growth ecosystem.
• International Scaling - Own cross-market strategies and adapt creative, spend, and messaging across key global regions.
• Executive Collaboration - Work directly with the founders and C-suite to shape company strategy and report on growth.

You 'll Succeed in This Role If You Have…

• Proven success managing and scaling ad budgets of £5M+ annually for a single eCommerce brand.
• Experience scaling revenue while improving CAC and MER, not just spending more.
• Deep knowledge of Meta, Google, TikTok, and other major performance channels.
• A history of building and leading elite teams, not just agencies or freelancers.
• Strong understanding of eCommerce KPIs and how to optimize each stage of the customer journey.
• A track record of working closely with founders or execs and owning high-stakes outcomes.
• Obsession with creative strategy, data, testing, and continual iteration.
• Bonus: Experience in fashion or high-AOV product environments, and global scaling.

Our Culture: Built for High Performers

At Legend, excellence is the baseline. We move fast, think long-term, and hold ourselves to elite standards.

We value people who are:

• Humble, grounded, and morally driven - We operate with integrity and treat people right.
• Relentless in their work ethic - You show up with intensity, hunger, and accountability.
• Self-managed and proactive - We don’t micromanage. You’re here because you own results.
• Obsessed with growth - Whether it’s scaling revenue or developing mastery in your craft.

If that sounds like you, you’ll thrive here.

What You 'll Get

• A chance to lead growth at one of the UK’s most exciting fashion brands.
• Ownership over the growth function and strategy.
• Direct access to founders who value speed, trust, and excellence.
• Competitive salary.
• Remote-first culture, flexible work setup, and the opportunity to make global impact.

Ready to Build Something Great?

Apply now with your CV and a short cover letter or video explaining:

• Why Legend London is the brand you want to grow.
• Past achievements that prove you’re ready to lead growth at this level.

Job Type: Full-time

Benefits:

• Additional leave
• Work from home

Application question(s):

• What was the highest monthly ad spend you’ve personally managed on a single eCommerce brand?

• Less than £10K/month

• £10K-£50K/month

• £50K-£200K/month

• £200K+/month

• £1M+

• Have you directly scaled a brand from:

• 6-figures to 7-figures

• 7-figures to 8-figures

• Low 8-figures to High 8-figures

• 8-figures to 9-figures

• I haven’t directly scaled a brand

• Which ad platforms have you managed directly at scale? (select all that apply)

• Meta (FB/IG)

• TikTok

• Google

• I haven’t run ads directly

• Briefly describe the most successful brand/account you’ve scaled. Include:

Ad spend, ROAS or CAC targets, and overall results.

• Why do you believe you’re the right person to help scale Legend London to £100M+ in revenue?

Work Location: Remote

Application deadline: 30/04/2025